Looking for a solution for your email strategy, but haven’t found the right platform yet?
In that case, this review is for you.
In this article, we will take a closer look at the Ecomail platform – a universal solution for email marketers who need a functional platform for their email campaigns.
What is Ecomail ?
Ecomail .cz is a Czech email marketing platform that provides its users with online services in the form of managing and sending newsletters , automated email services and SMS, contact segmentation, as well as various integrations of dynamic content in email messages.
Ecomail was founded in 2015 by Jan Tlapák and Jakub Stupek, who tried to create a functional email platform that would be able to help small and medium-sized companies in marketing campaigns.
V súčasnej dobe sa Ecomail sa mĂ´Ĺľe pýšiĹĄ viac ako 6000 spokojnĂ˝mi zákaznĂkmi v Slovenskej a ÄŚeskej Republika ako i mimo nich.Â
You can find other popular tools in the article the best tools for email marketing .
Functions of Ecomail
Ecomail offers everything you need to launch real email campaigns.
The platform itself provides exactly the kind of functions that will help you create a functional channel for communication with customers from your email strategy.
In short, the functions of Ecomail can be divided into 10 main functions, which are:
- Template editor
- Collection of contacts
- Automation
- A/B testing campaigns
- User segmentation
- Dynamic content
- Detailed campaign statistics
- Integration and API
- High deliverability
- Connection with Facebook and Instagram
Registering for Ecomail is very simple – all you have to do is register your account name, email address and password and you are ready to start.
After registration, you will receive a confirmation message to your email account along with some useful tips and information, such as contact customer support.
After logging in to Ecomail platform, you will first need to fill in a few basic settings, such as importing contacts (if you already have some) and verifying your email domain (since Ecomail does not allow sending marketing messages from a regular email account).
If you already have both things secured, you can start your first real email campaign.
Let’s now take a look at exactly what features Ecomail offers.
1. Template editor
Ecomail boasts a very useful drag-and-drop editor that is able to prepare beautiful email templates for you, ready to send.
In principle, you can choose one of the templates that Ecomail provides already prepared and preset, thanks to which you can literally create a very nice newsletter or transactional email for PC and mobile devices in a few minutes.
If you use a feed from Heureka or Zbozi, you can also add your products to the newsletter relatively easily.
2. Collection of contacts
No normal email specialist can do without a contact database.
Because of this, Ecomail provides a simple function, with the help of which any new contacts or subscribers will fall directly into your list on the platform.
Thanks to a simple drag-and-drop editor, you will never have to let new visitors leave your website or other platform – instead, you can provide them with static, slide-out or mobile forms, with which they can subscribe to your contact list if they are interested.
3. Automation
In case you are planning large-scale campaigns that you simply need to automate completely, Ecomail provides a simple solution in the form of different types of automatic campaigns that you can either choose directly from their offer or set up yourself according to your own ideas.
You can set up an automatic campaign in a few clicks, and they will start by themselves after setting the time – whether it is an email campaign or a social media campaign. media or via SMS.
In addition, in addition to the basic settings, you can also enter the conditions of who and how will receive the email, or based on the customer’s behavior during the purchase or when visiting the site.
Simple “automatic templates” provided by Ecomail include, for example:
- Welcome campaigns – after registration, the user will receive a personal email in which you can welcome him.
- Abandoning the shopping cart – if the user leaves the product in the cart without paying, you can automatically contact him and motivate him to complete the purchase.
- Reactivation of the campaign – if a customer shows interest in your campaign, you can contact him additionally to pay attention to it again.
4. A/B testing of campaigns
A/B testing is a natural feature of Ecomail platform, with the help of which you no longer have to rely on just one form of email or SMS, but try several versions of your campaign and choose the one that works best for you.
Thanks to the segmentation of the campaign, you will be able to divide your email database into different groups and test which segment has the best performance.
For example: If you are going to reach different types of customers, you can divide them into segments according to age, gender, interests, etc. and thus, so to speak, “tailor” a tailor-made marketing campaign for them.
You can also divide your email contacts between active and inactive, where you can add special settings when sending messages.
5. Segmentation of users
Segmentation of your email contacts is one of the most important activities of email marketing – the more you know about your contacts and can divide them more precisely, the more you can tailor email content.
With Ecomail, you will be able to segment users into an unlimited number of groups according to the features and characteristics of the contacts and thus prepare email campaigns according to your wishes.
Whether it’s an email for purchases, web activities or discount campaigns, Ecomail is here for you.
Email contact segmentation can be divided according to various aspects – e.g. by gender, age, active and inactive users, etc.
Thanks to this, it can increase the average opening and delivery of your messages and increase the performance of your campaigns.
6. Dynamic content
Dynamic content, or email variations based on segmentation is another essential component of every email campaign.
Thanks to the dynamic change of content, you can automatically edit messages and adapt them, for example, according to the user’s name, the activity he just performed on your website, or automatically recommend products he viewed in your online store.
With Ecomail, you have different types of variable components that you can insert into messages.
Thanks to them, users will be shown personalized messages tailored just for them personally.
7. Detailed campaign statistics
Whether you are about to launch a small campaign or a massive operation for thousands of subscribers, you simply cannot do without results and statistics.
Ecomail will help you track the success of your marketing strategy after each campaign thanks to all the important metrics you need to know about emails. These include, for example:
- Number of open messages
- Click through from emails (CTR)
- The number of returned emails or undelivered messages
- Campaign profit overview
- Share of opened emails on mobile devices and on PC
… And many other useful metrics
8. Integration and API
If you have your own e-shop or custom tools that are simply part of your business, Ecomail offers you a unique solution in the form of an API.
Thanks to this, you and your team will be able to integrate Ecomail into your system and have all the necessary tools for email marketing in one place.
9. High deliverability
Ecomail promises extremely high speed and security for your email campaigns, along with an incredible 99.97 percent delivery rate for your messages.
As Ecomail can be proud of many years of experience and top technological innovation, you don’t have to worry about something going wrong in your small email universe and unintentionally damaging your reputation.
In addition, this platform is always available to you in the form of technical support in case you encounter any unexpected problem.
10. Connection with Facebook and Instagram
If you think that Ecomail offers tools only in the field of email marketing, don’t be fooled.
In addition to email messages, this platform also offers a connection with Facebook and Instagram, thanks to which you will be able to collect new contacts through their social campaign or advertising – and all this directly in your Ecomail account.
Linking your Ecomail account with Facebook and Instagram will help you:
- Collect contacts from Facebook Lead ads – all contacts you get from the campaign are automatically sent to your email contact list in Ecomaily.
- Targeting users directly from the database – Ecomail will help you automatically launch a social media campaign. media and thus speed up the overall process.
- Setting up ads on Facebook – if necessary, you can set up and run any Facebook ad directly in the platform.
Ecomail price list
Ecomail offers several types and options that you can use within its price list system.
The basic price list can be divided into 2 types:
1. Tariff account
Using the tariff system, you can set up a simple account, which is worthwhile if you are going to send messages and run campaigns on a regular (e.g. monthly) basis.
When it comes to tariffs, you can choose from 3 packages – in each of them you can choose the maximum number of contacts you will contact on a monthly basis (and adjust the final price for Ecomail services accordingly):
- “Basic” – this is a free account where you can send up to 200 emails per month without any fees. This free package also includes the basic functions of Ecomail, such as drag & drop editor, campaign statistics, basic segmentation of email contacts, collection of contacts, etc.
- “Profi” – the package is available from €10 per month (or only €6 per month with an annual payment) for 500 contacts. Similar to the “Basic” package, you have many useful functions at your disposal, such as inflection and personalization of content, basic automation, groups of contacts based on preferences, etc.
- “Marketer+” – this professional package can be used from €12 per month (or only €7.50 for an annual payment) and you will get several extra useful functions with it, such as A/B testing, connection with Facebook campaigns, advanced segmentation, data feed import, and many other great features.
2. Credit account
If you are going to send a large number of emails on an irregular basis, you can use the second payment method in the form of a credit account.
A credit account allows you to send a large number of emails according to your needs, and thus you only pay exactly how many contacts you actually need.
The credit account offers up to 5 different price packages:
- 5000 e-mails for €62
- 10,000 e-mails for €92
- 30,000 e-mails for €153
- 50,000 e-mails for €230
- 200,000 e-mails for €460
Of course, almost all the Ecomail functions you will need are available for each price variant.
Extra benefits and options
Assistance services
If you are a complete beginner or, on the contrary, a large agency and simply don’t have time or don’t know how to start with email marketing, you can contact Ecomail directly.
The platform itself offers extra services in the form of trainings, during which you get to know the basics of emailing, and it can also set up an Ecomail account for you, create custom-made creative email templates, or even prepare a complete email strategy.
Thanks to this, you can literally just “sit down” and start your campaigns right from the start.
As part of these extra services, you can choose from several very advantageous packages:
- Starter pack – offers introductory training and consultations with experts in email marketing.
- Silver pack – provides preparation of pop-up windows and welcome automation.
- E-commerce pack – adds extra campaigns for holidays and “abandonment” in e-shops.
- Ultimate pack – covers everything you need to start a campaign (such as behavioral campaigns, preparation of templates, implementation of tools, etc.).
Educational content
Ecomail is not just a platform that only provides services for money – it also tries to educate its users and marketing experts in general, and that’s completely free.
An incredible amount of educational content is available on Ecomail website in the form of:
- E-book
- Case studies
- Educational blog
In addition, Ecomail also provides educational videos, webinars and basic guides for Ecomail application, or even consultations and online calls with experts in email marketing.
customer support
One of the really big positives of Ecomail platform is its excellent customer support.
Whatever problems you encounter (regardless of whether it is a complete banality or a complicated technical question), Ecomail customer support is always there for you.
You can get in touch with support by email, contact form, by phone, or even via online chat, which will be answered relatively quickly (literally within a few minutes or even seconds).
One of the other advantages is that you can talk to customer support whether you are from Slovakia, the Czech Republic or abroad (in English).
Advantages and disadvantages of Ecomail
| ✅ Benefits | ❌ Disadvantages |
| A large number of useful functions | None |
| Custom campaigns and templates | |
| Link to social. the media | |
| Possibility of tariffs and credits | |
| Suitable for SK/CZ | |
| Great customer support | |
| A lot of educational material | |
| Suitable for beginners |
Discount Coupons
For all current discounts and promotions, I recommend looking at the discount coupons subpage, which we continuously update.
Alternatives
SmartEmailing – also a popular Czech email marketing tool. Learn more in this SmartEmailing review .
Mailer Lite – affordable, free up to a certain number of contacts.
You can find other popular tools in the article the best tools for email marketing .
Final rating: 10/10
In short, Ecomail can be evaluated as an all-in-one platform with which you can launch all email campaigns and reach your contacts right from the start.
Thanks to the intuitive creation of templates, segmentation and evaluation of campaigns, even a complete beginner can find his way around Ecomaily.
A particularly big plus for Ecomail is its effort to help all types of users – whether they are large agencies and companies or, conversely, small entrepreneurs or complete beginners who are just starting out with email marketing.
In general, it can be said that with Ecomail, every customer will find their own way and it will become their go-to tool for emailing and collecting contacts.
