A detailed SmartEmailing review and my experience with a Czech tool for email marketing, automation, contact collection and multichannel communication. I looked at its features, pricing, pros, cons and alternatives so you can decide faster whether SmartEmailing is a good fit for your project.
Quick summary
I recommend SmartEmailing mainly to e-shops, companies and projects that want a Czech interface, local support, advanced automation and several marketing channels in one tool. It is less suitable for users who only need a very simple free newsletter tool without segmentation, automation and data work.
Email marketing can support sales, repeat purchases and customer relationships. Manual campaign sending becomes slow with a larger database. This is where a tool that can handle contact collection, segmentation, automation, statistics and personalization starts to make sense.
What is SmartEmailing?
SmartEmailing is a Czech platform for email marketing, automation and multichannel customer communication. It helps with contact collection, newsletter creation, database segmentation, automatic workflows, statistics, SMS messages and integrations with e-commerce and business systems.
In my opinion, it makes the most sense for projects that no longer want to send only an occasional newsletter, but want to work with contacts in a more targeted way. You can distinguish new customers from returning ones, prepare welcome sequences, abandoned cart campaigns, post-purchase care or campaigns based on customer behavior.
SmartEmailing pricing and plans
SmartEmailing offers a 14-day free trial account, and the price then depends mainly on the size of your contact database. At the time of updating this review, SmartEmailing communicates that the features are included in the price, so you choose by database size rather than by restricted feature packages.
This is fair especially for users who want to use automation, segmentation, statistics, API or e-commerce functions from the beginning. On the other hand, you should expect the monthly price to grow as your contact database grows. Before ordering, I recommend checking the current price according to your number of contacts.
For SMS sending, you need to count on separate billing. SMS messages are not included directly in the tariff. At the time of updating this article, the price for one SMS of up to 160 characters including an unsubscribe link was CZK 0.96 excl. VAT for the Czech Republic and CZK 1.13 excl. VAT for Slovakia.
Tip: You can find current discounts and coupons in the deals section. Before paying, it is worth checking whether there is an active deal for SmartEmailing or another email marketing tool.
SmartEmailing features and parameters
SmartEmailing offers the essentials for modern email marketing: a campaign editor, templates, forms, segmentation, personalization, automation, SMS, Viber, FB and Sklik audiences, statistics, API, integrations, GDPR features and AI assistance for text creation. Its strongest area is automation and contact work.
Email editor and templates
The email editor is suitable for users who do not want to code their own HTML templates. You can choose a ready-made template and edit texts, images, buttons, links and blocks. The advantage is that templates can be adapted to your brand identity.
For smaller companies, this is practical because you do not need a designer or developer for every email campaign. Larger projects can also use custom templates or a professionally prepared design.
Contact collection and web forms
You can collect contacts through classic forms, pop-ups and other website elements. Forms are important when you want to build your own database instead of relying only on social media or paid ads. SmartEmailing also supports double opt-in and consent management.
In practice, a visitor can subscribe to news, get a discount coupon or enter an automated welcome sequence. After that, you can assign the contact to the right segment based on what they did.
Segmentation and personalization
Segmentation is one of the main reasons to use a specialized emailing tool. You can divide contacts by purchases, activity, custom fields, behavior or customer value. Thanks to that, you do not send the same email to everyone, but more relevant communication to the right groups.
SmartEmailing also supports content personalization. Besides using a first name, you can work with individual text, special offers, anniversaries, birthdays or name days. A useful advantage for the Czech and Slovak markets is support for Czech and Slovak calendars.
Automation and workflows
Automation is the biggest added value of SmartEmailing. You can prepare welcome sequences, abandoned cart campaigns, post-purchase care, reactivation of inactive contacts, birthday campaigns or workflows based on orders. The system then communicates for you according to the rules you set.
For e-commerce, this is especially useful. You can send a different email to a customer who has just ordered, another one to someone who left products in the cart, and another to a contact who has not purchased for a long time. Automation saves time and increases campaign relevance.
Multichannel communication
SmartEmailing is not only a newsletter tool. In addition to emails, it supports SMS, Viber, FB audience and Sklik audience. This lets you combine emailing with other channels and reach customers outside the inbox when it makes marketing sense.
I consider it a plus that these channels can be used in automation. For example, you can send an important reminder by SMS, while less urgent content remains in email. However, SMS sending is billed separately.
Statistics, conversions and measurement
Statistics show opens, clicks, undelivered emails and other data needed to improve campaigns. With e-commerce integrations, order and conversion tracking is also important, so you do not evaluate only email opens but also the real business impact.
When you send regularly, you can compare campaigns, test subject lines, optimize content and better understand which segments respond best. Without data like this, you would manage emailing mostly by feeling.
A/B testing
A/B testing helps you find out which subject line, content or campaign version works better. With a larger database, even a small difference in open rate or click-through rate can noticeably affect campaign results. That is why I recommend using this feature regularly.
Testing is useful mainly for sales campaigns, seasonal promotions and long-running automation. Instead of assumptions, you can rely on data and gradually increase the performance of your email marketing.
API and integrations
SmartEmailing supports API, webhooks and integrations with several e-commerce, CRM, ERP and automation solutions. For e-shops, connections with Shoptet, WooCommerce, PrestaShop and other systems are interesting because they allow work with orders and customer data.
If you have a more technically demanding project, the API is a major advantage. It allows you to transfer data between your website, e-shop, CRM or accounting system. For a regular website, ready-made integrations and simpler connections will often be enough.
AI features
SmartEmailing also has AI features directly in the editor. They can help with drafting texts, translating templates, changing the tone of communication or adjusting content to your brand identity. I see this as useful assistance, not a replacement for a well-thought-out marketing strategy.
AI makes the most sense to me for first subject line ideas, short campaign texts and style adjustments. You should still always review the final text so it fits your brand, offer and target audience.
GDPR and security
In email marketing, you work with personal data, so GDPR is important. SmartEmailing offers features for consent management, unsubscribing, processing purpose records, a data processing agreement and data in the EU. This is useful for companies that want to keep their database under control.
Of course, the tool itself will not solve the entire legal side of your business. You still need properly written consent texts, privacy policy and internal processes. SmartEmailing provides technical features that can help with this.
Account setup services and workshops
SmartEmailing is not only software; it also offers additional services. They are useful when you migrate from another tool, want to set up emailing for an e-shop, prepare custom templates or need an audit of existing communication. Training and workshops may also be useful for companies.
- account setup,
- migration from another email marketing tool,
- email marketing setup for Shoptet and e-shops,
- custom email template creation,
- email marketing audit,
- training, consulting and workshops,
- complete email marketing outsourcing.
If you are starting with emailing, I recommend trying the tool on your own first and only then considering paid services. For a larger e-shop, however, professional setup can save a lot of time and mistakes, especially during database migration and automation setup.
My experience with SmartEmailing
SmartEmailing feels like a tool designed for people from practice, not only for technicians. I appreciate the Czech interface, plenty of help directly in the system, prepared templates and emphasis on automation. With many features, however, you should expect some initial learning.
After logging in, you will find functions for contacts, campaigns, forms, statistics and account settings. The interface is clear, but at first contact it can feel extensive. That is the natural price of the fact that SmartEmailing is not just a simple newsletter sender.
Beginners benefit from explanations and help directly in the administration. When creating an email, you can edit texts, images, buttons, links, layout and other elements without coding. Before sending a live campaign, I always recommend sending a test preview.
You will get the best results if you first think through your strategy: which segments you want, what a new contact should receive, what a customer should receive after purchase and what inactive subscribers should get. Without this plan, even a good tool can feel complicated.
SmartEmailing advantages
The biggest advantages of SmartEmailing are the Czech environment, local support, strong automation, segment work and e-commerce features. The tool is suitable for users who want to do email marketing systematically and do not want to limit themselves to one-off newsletters.
- Czech interface and Czech support,
- 14-day free trial,
- features included according to database size,
- advanced automation and workflows,
- contact segmentation and personalization,
- email editor and ready-made templates,
- AI help with text creation in the editor,
- A/B campaign testing,
- SMS, Viber, FB audience and Sklik audience,
- e-commerce features including abandoned cart and post-purchase care,
- API, webhooks and integrations,
- statistics, webtracking, contact scoring and RFM analysis,
- GDPR features and data in the EU,
- workshops, training and account setup services.
SmartEmailing disadvantages
SmartEmailing is not ideal for everyone. If you only want to send an occasional simple newsletter and have a very small budget, simpler alternatives may be enough. With SmartEmailing, you pay for more robust functions that make the most sense when you actively work with your database.
- the price grows with the size of the contact database,
- complete beginners may find the number of features more complex at first,
- SMS and Viber are billed separately,
- its strongest focus is the Czech and Slovak market,
- to fully use automation, you should plan your strategy first,
- older screenshots in this review should be taken as illustrative, because the interface may change over time.
User reviews
Users most often appreciate SmartEmailing for local support, the Czech interface, help with setup and suitability for e-shops. References often mention satisfaction with the team’s approach and the ability to solve specific needs. A weaker point may be the price for larger databases.
I would be careful when evaluating user experiences. Official references are useful, but they naturally show mainly positive cases. That is why I recommend using the trial account, preparing your own database or at least a sample campaign, and checking whether the interface and automation logic suit you.
SmartEmailing alternatives
SmartEmailing is a strong local tool, but it is not the only option. When choosing an alternative, the key question is whether you run an e-shop, need a simple newsletter, target international markets or want the lowest possible price. These are the alternatives worth comparing.
Ecomail
Ecomail is the closest alternative for Czech and Slovak e-shops. Like SmartEmailing, it focuses on email marketing, automation and e-commerce use. It makes sense to compare them especially if you want a local solution with good e-shop integrations.
When comparing these two tools, you can also read my Ecomail review. SmartEmailing may appeal more to users who want strong Czech support and advanced workflows, while Ecomail is worth comparing for e-commerce campaigns.
MailerLite
MailerLite is a suitable alternative for smaller projects, bloggers, creators and companies that want a simple interface and fast newsletter creation. Compared with SmartEmailing, it feels more universal and international, but it may not be as locally focused on the CZ/SK market.
I would consider MailerLite if you do not need advanced local e-commerce workflows and mainly want newsletters, forms and basic automation. SmartEmailing is better for companies that want to work more with data and customer segments.
Mailchimp
Mailchimp is one of the best-known global email marketing tools. It makes sense mainly if you target international markets, want a globally known solution and do not mind an English interface. For local CZ/SK companies, however, it may not always be the most practical option.
SmartEmailing has an advantage in its Czech interface, local support and better adaptation to the Czech and Slovak environment. Mailchimp can be interesting for projects that already use its ecosystem or work with global marketing teams.
SmartMailer
SmartMailer is another alternative worth comparing if you are looking for a solution for email campaigns and automated communication. I would compare mainly the price, available features, ease of use and support quality.
SmartEmailing has the advantage of being known longer as a Czech solution for email marketing and e-shops. SmartMailer may make sense if its interface, pricing model or particular features suit you better.
Support and contact
SmartEmailing offers Czech support, help articles, video tutorials, workshops and consultations. According to current information, phone support is available on business days from 9:00 to 16:00. Tutorials, a help center and educational materials for beginners are also available.
I consider it a big plus that the support and help materials are in Czech. For Slovak users, this is still more comfortable than solving everything in English. For technical questions, migration or e-shop connections, I recommend using the official help center or contacting support directly from the account.
Summary and rating
I rate SmartEmailing as a strong email marketing tool for companies, e-shops and projects that want a Czech interface, advanced automation, segmentation and local support. It makes the most sense when you want to use email marketing regularly and strategically, not just send an occasional newsletter.
My rating: 8.6/10
I recommend SmartEmailing if:
- you have an e-shop or company with a growing contact database,
- you want to automate email communication,
- you need a Czech interface and local support,
- you want to work with segments, data and conversions,
- you plan to use SMS, Viber or advertising audiences.
I do not recommend SmartEmailing if:
- you only want a very simple free newsletter,
- you do not plan to work with segmentation and automation,
- you have a very small budget and a minimal database,
- you prefer a purely global solution in English.
Frequently asked questions
Below you will find answers to the most common questions I would ask before choosing SmartEmailing. I focused mainly on pricing, suitability for local companies, SMS campaigns, e-commerce integrations and alternatives.
Is SmartEmailing free?
SmartEmailing is not a permanently free tool, but you can try it for free during the trial period. In my opinion, this is the best way to test the interface, editor, forms, automation and contact work before you start paying.
How much does SmartEmailing cost?
The price of SmartEmailing depends mainly on the size of your contact database. At the time of updating this review, SmartEmailing states that features are included in the price. Before ordering, I recommend checking the current price according to your number of contacts.
Is SmartEmailing suitable for Slovak and Czech companies?
Yes, SmartEmailing is suitable for Slovak and Czech companies. The interface and support are in Czech, which is comfortable for most local users. It is also suitable for the Czech and Slovak e-commerce market and supports local calendar-based campaigns.
Does SmartEmailing support SMS campaigns?
Yes, SmartEmailing supports SMS campaigns and SMS in automation. However, SMS messages are not included in the regular tariff and are billed separately. I recommend using them mainly for important or time-sensitive messages.
Can SmartEmailing be connected with Shoptet?
Yes, SmartEmailing can be connected with Shoptet and is also focused on e-commerce use. In practice, this helps with customer data transfer, orders, segmentation and automation such as abandoned cart campaigns or post-purchase care.
What are the best SmartEmailing alternatives?
The closest local alternative is Ecomail. For simpler newsletters, you can consider MailerLite, and for global projects, Mailchimp. SmartMailer is worth comparing if you want to try another solution for email marketing and automated communication.
Is SmartEmailing worth it for a small e-shop?
For a small e-shop, SmartEmailing is worth it if you plan to collect contacts regularly, send campaigns and automate communication. If you only want to send a simple newsletter once a month, a cheaper or simpler tool may be enough.
