A practical overview of the best Czech and international email marketing tools, including their features, pricing model, pros, cons and best use cases.
Email marketing is one of the most important parts of growing an online business. It helps you communicate directly with customers, share news, offers and useful content, and build a stronger relationship with your audience.
A good newsletter is not only about direct sales. It can educate your audience, remind people of your brand, support segmentation and improve long-term customer loyalty.
To manage contacts, create campaigns, send emails, build automations and measure performance, you need a reliable email marketing tool. Below, I compare the options I consider most useful for websites, e-shops, businesses and content creators.
Quick selection of the best tool
To choose quickly, first decide whether you need a simple newsletter, e-commerce automation, advanced CRM logic, local support or creator monetization. Your best option will depend mainly on that use case.
| Tool | Best use case | Best for |
|---|---|---|
| SmartEmailing | local automation and e-shops | Czech and Slovak companies and e-shops |
| Ecomail | newsletters and e-commerce campaigns | e-shops and smaller businesses |
| MailerLite | simple newsletters and landing pages | bloggers, creators and small businesses |
| SmartMailer | simple campaigns and statistics | small and mid-sized projects |
| AWeber | traditional email marketing | small businesses and creators |
| Mailchimp | globally known newsletter tool | international projects |
| GetResponse | emailing, landing pages and webinars | online business and sales |
| ActiveCampaign | advanced automation and CRM logic | B2B, services and larger e-shops |
| Brevo | email, SMS and transactional messages | companies using multiple channels |
| Kit (ConvertKit) | creator newsletters | authors, coaches and content creators |
SmartEmailing
SmartEmailing is a Czech platform for collecting contacts, sending emails and SMS, and building automations. It helps you work with segments and customer communication without sending every campaign manually.
I recommend SmartEmailing mainly to companies and e-shops that want a Czech interface, local support, segmentation, webtracking, abandoned cart workflows, welcome sequences and more advanced automation.
- Pros: Czech interface, strong e-commerce automation, segmentation, SMS campaigns and a good fit for the Czech and Slovak market.
- Cons: can feel robust for a simple newsletter, cost grows with database size and SMS is billed separately.
Best for: E-shops and companies that want to use email marketing regularly and strategically.
Ecomail
Ecomail is a Czech tool for email marketing, automation, SMS and e-commerce campaigns. It is suitable for companies and e-shops that want a local solution for newsletters and personalized communication.
Ecomail includes templates, a drag-and-drop editor, forms, automation, A/B testing, statistics and e-shop integrations. Its free plan is useful for smaller databases up to 200 contacts.
- Pros: Czech environment, e-commerce focus, free plan, templates and automation.
- Cons: advanced features require a paid plan and larger databases need cost monitoring.
Best for: Czech and Slovak e-shops looking for a local automation tool.
MailerLite
MailerLite is one of the simplest tools for newsletters, forms, landing pages and basic automation. It is a good fit for beginners, bloggers, small businesses and creators.
MailerLite offers a clean editor, forms, landing pages, automation, segmentation, statistics and content monetization options. The current free plan supports up to 250 subscribers and 2,500 emails per month.
- Pros: easy interface, free plan, strong forms and landing pages, suitable for creators.
- Cons: the free plan is smaller than before and advanced automation is limited.
Best for: A simple newsletter, blog, small business website or creator project.
SmartMailer
SmartMailer is a Czech web application for contact management and email campaigns. It focuses on a simple editor, clear campaign statistics and pricing by contact count.
It offers a visual mail builder, responsive emails, campaign statistics and API connections for PrestaShop, WordPress and WooCommerce. You can test it for 30 days for free.
- Pros: simple editor, clear statistics, 30-day trial and integrations for WordPress and PrestaShop.
- Cons: smaller brand awareness, smaller integration ecosystem and more limited advanced automation.
Best for: Small and mid-sized projects looking for a simple Czech newsletter tool.
AWeber
AWeber is a long-running platform for email marketing, newsletters, landing pages and automation. It suits users who want a proven international solution.
AWeber includes templates, forms, landing pages, automated sequences, segmentation, statistics and integrations. It is a practical option for small businesses and creators who are comfortable with an English interface.
- Pros: long history, templates, forms, automation and free options for starting out.
- Cons: English interface, price can grow with the list and it is not a local CZ/SK solution.
Best for: Small businesses and creators who want a stable traditional tool.
Mailchimp
Mailchimp is one of the best-known tools for email marketing, campaigns, automation and audience management. It is suitable for international projects and teams that want a familiar global platform.
Mailchimp helps collect contacts, create campaigns, segment audiences and track results. Its free plan is much more limited than in the past and is better for testing than long-term growth.
- Pros: well-known brand, many integrations, templates and AI features in paid plans.
- Cons: limited free plan, higher cost as the list grows and weaker local support.
Best for: Projects that want a globally known solution.
GetResponse
GetResponse is a broader marketing platform for email campaigns, automation, landing pages, webinars and online sales. It is useful when you need more than a basic newsletter.
GetResponse offers campaigns, autoresponders, landing pages, automation, webinars, courses and sales campaigns. It makes sense if you can use several modules in one platform.
- Pros: broad feature set, automation, landing pages, webinars, AI and a 14-day trial.
- Cons: can be too broad for a simple newsletter and costs grow with features.
Best for: Projects with landing pages, webinars or sales funnels.
ActiveCampaign
ActiveCampaign is a robust tool for email marketing, automation, CRM logic and customer journeys. It fits businesses, B2B projects and larger e-shops that need advanced workflows.
ActiveCampaign is strongest in branched automations, segmentation, lead management and connecting marketing with sales. It can feel complex for beginners, but it has strong potential for advanced marketing.
- Pros: excellent automation, segmentation, integrations, AI and marketing-sales alignment.
- Cons: higher learning curve, higher complexity and some features in higher plans.
Best for: Companies with a contact database that want detailed automated campaigns.
Brevo
Brevo, formerly Sendinblue, combines email marketing, SMS, transactional emails, automation and basic CRM. It is useful for companies that want several communication channels in one tool.
Brevo can handle newsletters, transactional messages, SMS campaigns, automation and basic CRM. Its free plan has a daily sending limit, so email volume is important when choosing.
- Pros: email, SMS, transactional messages and CRM in one, free plan and pricing based more on sending volume.
- Cons: daily limit in the free plan and advanced features in higher tiers.
Best for: Companies that want to combine marketing and transactional emails with other channels.
Kit (ConvertKit)
Kit, formerly ConvertKit, is an email marketing tool for creators, newsletter authors, bloggers and sellers of digital content. It is strong in forms, landing pages, tags and automation.
Kit makes sense for authors, coaches, lecturers, experts, podcasters and creators who want to build an audience and sell digital products.
- Pros: generous free plan, excellent for creators, forms, landing pages and digital products.
- Cons: free plan has limited automation and it is not ideal for large e-shops.
Best for: Content creators, newsletter authors and audience-based projects.
How to choose an email marketing tool
The best email marketing tool is not the same for everyone. Your choice depends on database size, sending frequency, automation needs, integrations, budget, support language and whether you need a simple newsletter or a broader marketing platform.
If you run a blog or a smaller website, focus on simplicity, forms, landing pages and a free plan. For e-shops, integrations, abandoned cart automation, segmentation and post-purchase workflows are much more important.
Tip: You can find current discounts and coupons in the deals section. Before ordering, check whether there is an active deal for the tool you selected.
Local or international solution?
Local tools make sense when you want an interface closer to your market, easier support and better connections to the Czech and Slovak e-commerce environment. International tools are usually stronger in global integrations, scalability and ecosystem.
What to watch in deliverability
Deliverability is not only about the tool. You need correct domain authentication, a clean database, low spam complaints, clear unsubscribe options and relevant content. Check SPF, DKIM and DMARC, your sending domain and unsubscribe link.
Summary: which tool do I recommend?
For most Slovak and Czech e-shops, I would first compare SmartEmailing and Ecomail. For a simple newsletter, I recommend MailerLite. For advanced automation, ActiveCampaign is strong. For email, SMS and transactional messages in one platform, Brevo makes sense.
If you are a creator, newsletter author, coach or seller of digital products, look at Kit. If you want a broader marketing platform with landing pages, webinars and sales tools, GetResponse is interesting.
Frequently asked questions
Here are quick answers to the most common questions about choosing an email marketing tool.
What is the best email marketing tool for beginners?
For beginners, I recommend MailerLite or Kit. MailerLite is very simple for classic newsletters, forms and landing pages. Kit is better for content creators.
Which tool is best for an e-shop?
For Slovak and Czech e-shops, compare SmartEmailing and Ecomail first. For larger or more technical stores, ActiveCampaign or Brevo can also make sense.
Which tool has a free plan?
MailerLite, Mailchimp, Brevo, Kit, Ecomail and AWeber offer free options. The limits differ a lot in contacts, sending volume, automation and support.
Is Mailchimp still a good choice?
Mailchimp is still a well-known and usable tool, especially for international projects. Its free plan is much more limited than it used to be.
When is ActiveCampaign worth it?
ActiveCampaign is worth it when you need advanced automation, segmentation, CRM logic, customer journeys and a stronger connection between marketing and sales.
Is ConvertKit now called Kit?
Yes. ConvertKit now uses the name Kit. It is the same tool, positioned more clearly as an email platform for creators, newsletter authors, bloggers, coaches and digital product sellers.
