Brevo (Sendinblue) Review: Is It Worth It for Email Marketing?

What interests me most about Brevo is its pricing model. Unlike many tools, it focuses more on the volume of sent emails than only on the number of contacts. This can be useful for projects with a larger database that do not email every day.

Quick Summary

I recommend Brevo mainly to smaller businesses, online stores, SaaS projects and websites that want to combine email marketing, SMS, automation, transactional messages and basic CRM in one tool. It makes the most sense if you want reasonable pricing, a larger contact database and multiple communication channels.

It is not the best choice for creators who mainly want a simple newsletter and selling digital products. It is also not the strongest solution for very complex B2B automation. For many small and mid-sized businesses, however, Brevo is a very practical compromise.

What Is Brevo?

Brevo is a customer communication platform that combines email marketing, SMS, WhatsApp, chat, automation, transactional emails and CRM features. It was previously known as Sendinblue, but after the rebrand it positions itself more broadly as a solution for marketing, sales and customer relationships.

In practice, Brevo lets you send newsletters, create segments, set up welcome automations, send transactional emails, add SMS campaigns, manage basic sales contacts and communicate with customers across several channels.

Brevo is not just a classic newsletter tool. It is more of a universal platform for businesses that want marketing communication, transactional messages and part of customer management in one account. This is where it differs from simpler tools such as MailerLite or Kit.

Pricing and Plans

Brevo has five main plans: Free, Starter, Standard, Professional and Enterprise. The free plan starts at $0 per month, Starter from $9 per month, Standard from $18 per month, Professional from $499 per month and Enterprise has custom pricing.

It is important that Brevo mainly charges based on the volume of sent emails and also shows stored contact limits for its plans. The Free plan includes 300 emails per day and up to 100,000 stored contacts, which is very generous for a free plan.

Plan	Starting price	Best for
Free	$0/month	Getting started, testing, smaller campaigns and first automations
Starter	from $9/month	Individuals and smaller projects without a daily sending limit
Standard	from $18/month	Growing businesses, A/B testing, landing page and unlimited marketing automation
Professional	from $499/month	Teams with high sending volume and more communication channels
Enterprise	custom pricing	Large organizations with custom requirements, support and data control

Tip: You can find current discounts and coupons in the deals section. With Brevo, I recommend comparing monthly and annual billing before ordering and especially estimating your monthly email sending volume.

Free

The Free plan is very interesting for smaller projects that want to test Brevo first. It includes 300 sent emails per day, up to 100,000 stored contacts, email and SMS campaigns, transactional emails, drag-and-drop editor, basic reporting and limited automation.

The main limitation of the Free plan is the daily sending limit and the automation limit of up to 2,000 contacts. If you only send occasional newsletters or are starting with email marketing, it may be enough. For regular campaigns, however, you will quickly need a paid plan.

Starter

Starter is the entry-level paid plan for individuals and smaller projects that want to remove the daily sending limit. It starts at 5,000 emails per month and allows different stored contact limits depending on the level. It is best for simple email campaigns.

With Starter, you should pay attention to add-ons. Removing the Brevo logo is treated as an add-on, and some advanced features are available only in higher plans. I see Starter as a good plan for regular newsletters, not for complex automation.

Standard

Standard is, in my opinion, the most interesting plan for most small and mid-sized businesses. It adds unlimited marketing automation, one landing page, A/B testing, AI send time optimization, more advanced reports, analytics and priority email support.

If you want to use Brevo not only for newsletters but also for automated scenarios, segments and campaign testing, Standard makes more sense than Starter. For online stores and businesses with regular campaigns, I would start with this plan.

Professional

Professional is a plan for marketing teams and higher sending volumes. It starts at 150,000 emails per month, includes 10 user seats, advanced data and AI features, WhatsApp campaigns and transactional messages, push notifications, contact scoring and expanded support.

For most small projects, Professional will be unnecessarily expensive. It makes sense for businesses that already have a large database, send campaigns at high volume and want more channels, advanced data, better reporting and deliverability support.

Enterprise

Enterprise is a custom plan for large organizations that need custom volumes, unlimited user seats, advanced data control, enterprise security features, SLA, Customer Success Manager and tailored settings.

I would consider Enterprise only for large databases, international sending, large teams or strict security and data requirements. For small businesses, blogs and most online stores, Free, Starter or Standard will be more realistic.

Features and Parameters

Brevo combines email marketing, SMS, WhatsApp, transactional emails, marketing automation, segmentation, CRM, live chat and AI features. Its biggest advantage is the broad range of tools in one account, while pricing can be adapted to sending volume.

Email Marketing

Email marketing is the foundation of Brevo. You can create newsletters, campaigns, segmented emails, transactional messages and automated sequences. Depending on the chosen plan, you get a drag-and-drop editor, email templates, personalization, reports and testing options.

The editor is suitable for users who want to prepare visual campaigns quickly without coding. It is not the most sophisticated design tool on the market, but it will be more than enough for most newsletters, promo campaigns and customer communication.

Marketing Automation

Automation in Brevo lets you create scenarios based on contact behavior, segments, clicks, forms, purchases or other events. Free and Starter have limited automation, while Standard adds unlimited marketing automation.

A typical scenario can be a welcome series after registration, an email after downloading a lead magnet, a reminder for a customer who did not open a newsletter or contact segmentation based on clicks. For more complex B2B pipelines, ActiveCampaign may be more suitable.

SMS, WhatsApp and Other Channels

Brevo is strong because, in addition to email, it supports SMS, WhatsApp, web push, mobile push, live chat and other communication channels depending on the plan. This is practical for businesses that do not want to manage each channel through a separate tool.

SMS credits are usually handled separately, so you need to include additional costs in your calculation. If you need to send discount SMS messages, confirmations, notifications or WhatsApp communication, Brevo has an advantage over simple newsletter tools.

Transactional Emails

Transactional emails are important for online stores, applications and services that send order confirmations, password resets, invoices, notifications or system messages. Brevo has a strong position here because it combines transactional messages with a marketing platform.

For WordPress and WooCommerce projects, Brevo can also be useful as a tool for delivering system and marketing messages. For important emails, however, I recommend paying attention to correct domain setup, SPF, DKIM and sender reputation.

CRM and Contacts

Brevo also includes CRM and sales features that help manage contacts, opportunities and basic sales processes. It is not a replacement for a large enterprise CRM, but for smaller teams it may be enough for simpler customer and lead management.

The advantage is that marketing contacts, segments and sales communication can live in one environment. If you have complex sales pipelines, multiple salespeople, advanced workflows and detailed sales reports, I would compare Brevo with ActiveCampaign or HubSpot.

AI and Aura

Brevo now strongly communicates AI features under the name Aura. They help with copy, email subject lines, segmentation, send time optimization, product recommendations and data analysis depending on the selected plan.

I see AI features as a practical acceleration of work, not a replacement for strategy. In email marketing, database quality, offer, segmentation, brand trust and sending frequency still matter most. Aura can help, but the final result depends on data and campaigns.

Integrations and WordPress

Brevo can be used with many tools, including WordPress and e-commerce solutions. For WPRoom readers, it is especially interesting for connecting forms, WooCommerce orders, transactional emails, newsletters and automation.

With WordPress, I recommend testing whether you like the work with forms, contact synchronization and segments. Brevo can be a very good solution for an online store that wants marketing and transactional emails in one ecosystem.

Pros

The biggest advantage of Brevo is the feature-to-price ratio. The Free plan is generous, paid plans start low, and the platform combines email marketing, SMS, transactional messages, automation, CRM, chat and other channels in one tool.

• Free plan with 300 emails per day and up to 100,000 contacts.
• Pricing model based on sent email volume.
• Email marketing, SMS, WhatsApp and transactional messages in one tool.
• Drag-and-drop editor and templates for fast campaigns.
• Automation, segments and basic CRM features.
• Standard plan adds unlimited marketing automation.
• Suitable solution for smaller businesses, stores and services.
• Aura AI features and send time optimization in higher plans.
• Can also be used for transactional emails.

Cons

The biggest disadvantage of Brevo is that some important features are available only in higher plans or as add-ons. At the low entry price, it can look very attractive, but if you need landing pages, advanced automation, support and more channels, the price increases.

• Free plan has a daily limit of 300 emails.
• Automation is limited in lower plans.
• Removing the Brevo logo may be an add-on.
• Advanced reports and A/B testing are in higher plans.
• Professional is expensive for small projects.
• There are stronger tools for very complex B2B automation.
• Some channels, such as SMS, can add extra costs.
• Landing page features may not be enough for demanding users.

My Experience

I see Brevo as a practical tool for businesses that do not want to build marketing communication from several different services. I like the combination of email marketing, transactional emails, SMS, segmentation and basic CRM in one account.

A strong point is the pricing model. If you have many contacts but do not send an extreme number of emails, Brevo can be more cost-effective than tools that charge heavily based on database size. This is interesting especially for smaller businesses and online stores.

On the other hand, I would be careful with highly complex automation. Brevo can handle many practical scenarios, but if you want detailed branching, very advanced reporting and connection between marketing and a sales team, ActiveCampaign may be a stronger choice.

User Reviews

User reviews of Brevo are generally positive, especially around ease of use, intuitive interface, email marketing, SMS, automation and campaign management. It is often appreciated by smaller businesses that want more tools in one account.

Negative reviews more often mention limits in advanced customization, reporting, billing details or the fact that some features require a higher plan. When reading reviews, I recommend checking whether the reviewer is a small project, agency or larger marketing team.

Brevo gets the best ratings where users expect an accessible and practical all-in-one tool. It may feel weaker where users expect enterprise CRM, very complex automation or a specialized landing page builder.

Alternatives

Brevo is strong as an affordable multichannel platform, but it will not always be the best choice. If you want a simpler newsletter tool, stronger automation, more creator-focused features or broader marketing bundles, it is worth looking at alternatives.

MailerLite

MailerLite is a simpler alternative for bloggers, smaller businesses and newsletter creators. Compared with Brevo, it is clearer, more beginner-friendly and better when you mainly want newsletters and do not need SMS, WhatsApp or transactional messages.

I would choose Brevo for multichannel communication and transactional emails. MailerLite makes more sense if you want a simple newsletter tool with a good editor, forms and basic automation.

GetResponse

GetResponse is a broader marketing platform that combines email marketing, automation, landing pages, webinars, courses and e-commerce features. Compared with Brevo, it may be better for creators and businesses that want more marketing tools in one account.

Brevo has an advantage in transactional emails, SMS and pricing by volume. I would choose GetResponse if webinars, courses, landing pages and content campaigns are important to you.

ActiveCampaign

ActiveCampaign is a more robust alternative for businesses, online stores and B2B projects that need advanced automation, segmentation, CRM logic and connecting marketing with sales. Compared with Brevo, it is more demanding but stronger in automation logic.

I would choose Brevo when you need an affordable multichannel platform. ActiveCampaign makes more sense if you have complex customer journeys, more branching, lead nurturing and sales processes that need detailed automation.

Kit

Kit, formerly ConvertKit, is a better choice for content creators, newsletter writers, coaches, podcasters and sellers of digital products. Compared with Brevo, it is more focused on personal brands, audience building and creator monetization.

Brevo is better for businesses and online stores that need multichannel customer communication. I would choose Kit when the core of your business is content, newsletter, paid membership or selling digital products.

Support and Contact

Brevo offers a help center, ticket support and additional support options depending on the plan. Support is available in several languages, including English, Spanish, French, Italian, Portuguese and German. Phone support is available only on Professional and Enterprise plans.

Before paying, I recommend testing the Free plan. Check the campaign editor, contact import, segments, automation, technical setup of the sending domain and possible WordPress or WooCommerce integration. With Brevo, correct deliverability setup is very important.

Summary and Rating

Brevo is a very good tool for small and mid-sized businesses, online stores and services that want to combine email marketing, SMS, automation, transactional emails and simpler CRM. Its biggest advantage is the generous free plan and pricing model based on sent emails.

My rating: 8.4/10.

I recommend it if you are looking for an affordable all-in-one platform for email marketing, transactional emails, SMS and basic automation. It has the most value for businesses that want more channels in one account and do not want to pay primarily for every contact.

I do not recommend it if you want the simplest newsletter tool, strong creator features or very complex B2B automation. In that case, MailerLite, Kit, GetResponse or ActiveCampaign may be better depending on what exactly you need.

Frequently Asked Questions

Here are quick answers to the most common questions about Brevo, its former name Sendinblue, pricing, free plan, WordPress use, transactional emails, automation and the best alternatives.

What is Brevo?

Brevo is a platform for email marketing, SMS, WhatsApp, transactional messages, automation, CRM and customer communication. It is suitable for businesses, online stores and services that want to manage multiple marketing and communication channels in one tool.

Is Brevo the same as Sendinblue?

Yes, Brevo is the new name of Sendinblue. The company rebranded in 2023 to better reflect its broader focus on email marketing, CRM, SMS, WhatsApp, chat, automation and customer relationships.

Is Brevo free?

Yes, Brevo has a Free plan for $0 per month. It includes 300 sent emails per day, up to 100,000 stored contacts, email and SMS campaigns, transactional emails, drag-and-drop editor, basic reporting and limited automation.

How much does Brevo cost?

Brevo has a Free plan for $0 per month, Starter from $9 per month, Standard from $18 per month, Professional from $499 per month and Enterprise with custom pricing. The price mainly depends on monthly sent email volume and selected features.

Is Brevo suitable for WordPress?

Yes, Brevo can be suitable for WordPress websites, blogs and WooCommerce stores. You can use it for forms, newsletters, contact segmentation, transactional emails, automation and connecting marketing communication with customer data.

Who is Brevo best for?

Brevo is best for small and mid-sized businesses, online stores, SaaS projects, services and websites that want affordable email marketing, transactional messages, SMS, simpler CRM and automation in one tool.

What are the biggest advantages of Brevo?

The biggest advantages of Brevo are the generous free plan, pricing based on sent emails, email marketing, SMS, WhatsApp, transactional messages, automation, CRM features, drag-and-drop editor and the ability to manage multiple channels in one account.

What are the biggest disadvantages of Brevo?

The biggest disadvantages of Brevo are the daily limit in the free plan, limited automation in lower plans, add-on costs for some features, the higher price of the Professional plan and weaker suitability for very complex B2B automation.

What are the best Brevo alternatives?

The best alternatives include MailerLite, GetResponse, ActiveCampaign and Kit. MailerLite is simpler, GetResponse is more universal for campaigns and webinars, ActiveCampaign is stronger in automation and Kit is better for creators and newsletter writers.