MailerLite is one of the best-known email marketing tools for smaller businesses, content creators, bloggers and online stores. For a long time, it attracted users with simple controls and a generous free plan, but that plan changed significantly in 2026.
In this review, I looked at its current pricing, features, pros, cons, user reviews and alternatives.
Quick summary
MailerLite is a simple and modern tool for newsletters, automations, forms, landing pages and basic online selling. I recommend it most to beginners, content creators, smaller businesses and websites that want clear email marketing without an unnecessarily complicated interface.
Its biggest advantage is simplicity. The downside is that the free plan is no longer as generous as it used to be. The current Free plan is limited to 250 active subscribers and 2,500 emails per month.
What is MailerLite?
MailerLite is an online email marketing platform. It helps you create newsletters, automations, signup forms, pop-ups, landing pages, simple websites and campaigns for e-commerce or content creators.
Compared with robust CRM tools such as ActiveCampaign or HubSpot, MailerLite feels lighter and easier to navigate. It is designed so you can create your first campaign without a developer and without complex setup.
MailerLite offers a drag-and-drop editor, simple editor and custom HTML editor. The free plan includes basic campaigns, automations, a website, landing page, forms and basic reports.
Pricing and plans
MailerLite has four main plans: Free, Comfort, Power and Enterprise. Pricing depends on the number of subscribers and sending volume. Paid plans currently start at $12 per month for Comfort and $25 per month for Power.
| Plan | Starting price | Best for |
|---|---|---|
| Free | $0 | Small start, testing, up to 250 subscribers |
| Comfort | from $12/month | Creators, small businesses, smaller newsletters |
| Power | from $25/month | Active marketers, higher volume, live chat support |
| Enterprise | Custom pricing | Large databases above 200,000 subscribers |
The Free plan currently allows up to 250 subscribers, 2 user seats and 2,500 emails per month. It also includes campaigns, automations, a website, landing page, forms and three email editors.
The Comfort plan adds features such as unlimited templates, dynamic emails, auto-resend campaigns, multivariate testing, preference center, AI writing assistant and Smart Sending. The Power plan adds unlimited user seats, unlimited monthly emails, more automations, forms, landing pages, digital products, bookings and 24/7 live chat support.
Tip: You can find current discounts and coupons in the deals section.
From a pricing perspective, MailerLite is still attractive, but I no longer see it as the best “free forever” tool for everyone. If you have more than 250 contacts or send regular campaigns, you will probably need a paid plan fairly quickly.
Features and parameters
MailerLite offers more than simple newsletter sending. In one interface, you get campaigns, automations, forms, pop-ups, landing pages, simple websites, e-commerce integrations, A/B tests, segments and basic monetization features.
Email editor
The editor is one of MailerLite’s strongest features. It is simple, clear and suitable even for users who have never used a newsletter tool before.
You can use a drag-and-drop editor, a simple text editor or a custom HTML editor. This is practical because beginners can quickly build a newsletter from blocks, while advanced users can use their own HTML code.
Automations
MailerLite lets you create visual automations, such as welcome sequences, emails after signup, emails triggered by clicks or segmentation based on user behavior.
The Free plan has limitations, the Comfort plan is suitable for standard automations and the Power plan adds broader usage options. For demanding e-commerce scenarios, however, MailerLite is still not as robust as some advanced automation platforms.
Landing pages and websites
MailerLite lets you create landing pages and simple websites without another tool. This is especially useful for content creators, authors, freelancers and smaller businesses that want to collect contacts quickly.
The Free plan includes basic website and landing page features. Paid plans add more options, higher limits and broader use for campaigns, sales and automations.
Forms and pop-ups
MailerLite offers signup forms, embedded forms, pop-ups and promo pop-ups. These are useful when building an email database from a blog, WordPress website or online store.
For WordPress websites, you can use the WordPress integration. For WooCommerce, there is a separate integration that can synchronize WooCommerce customers with MailerLite subscribers and enable e-commerce features such as abandoned cart emails and purchase tracking.
Integrations
MailerLite has a wide range of integrations, including WordPress, WooCommerce, Shopify, Stripe, Zapier, Make, Wix, Squarespace, BigCommerce, PrestaShop and other tools. For WPRoom readers, the WordPress and WooCommerce integrations are especially important.
MailerLite therefore makes sense for WordPress blogs, WooCommerce stores and smaller content websites that want to collect contacts, send newsletters and run simple automations.
Pros
MailerLite is strong mainly because it combines simplicity, a modern interface and a wide enough feature set for most smaller projects. It does not feel as heavy as some large marketing platforms.
- Very simple and clear interface.
- Suitable for beginners.
- Drag-and-drop editor.
- Custom HTML editor option.
- Automations even in the free plan.
- Landing pages and website builder.
- Forms and pop-ups.
- WordPress and WooCommerce integrations.
- Shopify, PrestaShop, Stripe, Zapier and Make integrations.
- A/B campaign testing.
- AI writing assistant in paid plans.
- Smart Sending in paid plans.
- Good balance of simplicity and features.
- Suitable for creators and smaller businesses.
Cons
MailerLite is weaker mainly in the free plan and more advanced marketing scenarios. After the 2026 change, the Free plan is noticeably more limited, so I no longer recommend it as a long-term solution for fast-growing databases.
- The Free plan is limited to only 250 subscribers.
- The Free plan has a limit of 2,500 emails per month.
- Sending and automations are restricted when free limits are exceeded.
- Advanced e-commerce automations are not as strong as in specialized tools.
- Pricing can grow faster for larger databases.
- Some users criticize free plan changes and stricter account limits.
- Live chat support is only available in the higher Power plan.
My experience
MailerLite feels like a very good tool for people who want to do email marketing simply. It makes the most sense to me for bloggers, content creators, freelancers, online courses, small businesses and smaller WooCommerce stores.
I like that you do not have to deal with heavy setup. The editor is clear, automations are visual and forms or landing pages can be prepared without another plugin.
The biggest change, however, is the free plan. MailerLite used to be an obvious choice for people who wanted to start building a database for free. Today, the free plan is more of a testing space or a solution for very small projects.
User reviews
User reviews of MailerLite are generally positive, but in 2026 there is also more criticism around free plan changes. When reading reviews, I recommend looking not only at the overall score, but also at the review date and the specific reason for satisfaction or dissatisfaction.
Positive reviews often praise the simple interface, fast support and pleasant newsletter creation. Negative reviews more often mention free plan limits, closed or suspended accounts and weaker communication when solving problems.
That is why I recommend testing MailerLite first with a smaller database. If the editor, automations and pricing model suit you, it can be a very good choice.
Alternatives
MailerLite is a good tool, but it is not always the best choice. If you need local support, more advanced automations or a simpler Central European context, it is worth looking at alternatives as well.
SmartEmailing
SmartEmailing is a Czech tool for email marketing and automation. Compared with MailerLite, it feels more local for the Czech and Slovak markets and makes sense especially for companies that want to work with their database more systematically.
I would choose MailerLite for simplicity and a modern interface. I would consider SmartEmailing if you want a Czech environment, a more local tool and more advanced work with marketing communication.
You can read more in the review: SmartEmailing review.
Ecomail
Ecomail is a very strong alternative, especially for online stores. Compared with MailerLite, it can be more interesting if you want to handle e-commerce campaigns, automations, segmentation and customer data work more intensively.
MailerLite is simpler and suitable for content creators as well. I would choose Ecomail rather for growing online stores that want to get more out of email marketing.
You can read more in the review: Ecomail review.
SmartMailer
SmartMailer is a simpler Czech newsletter tool that makes sense especially for smaller businesses, PrestaShop projects, WordPress websites and users who do not want a robust marketing platform.
MailerLite has a wider ecosystem and more modern marketing features. SmartMailer may be more suitable if you want the simplest possible local tool without unnecessary complexity.
You can read more in the review: SmartMailer review.
Support and contact
MailerLite has several support levels depending on the plan. Free users have access to the self-service center, community and educational materials. Comfort and Power plans include 24/7 email support, while Power also adds 24/7 live chat.
This matters when choosing a plan. If you want live chat support, the Free or Comfort plan is not enough. You need Power.
In addition to direct support, MailerLite has an extensive knowledge base, guides, video tutorials and a community. For common questions, this is often enough, but for account issues, a paid plan can be a big advantage.
Summary and rating
MailerLite is still a very good email marketing tool, especially for content creators, smaller businesses, WordPress websites and simpler WooCommerce projects. Its main advantage is clarity, a good editor and a broad feature set without unnecessary complexity.
I would not recommend it as the best choice for everyone who wants to stay free long term. After the 2026 changes, the Free plan is significantly limited. With a larger database or more frequent sending, you should expect to use a paid plan.
My rating: 8.5/10
I recommend MailerLite if you want a simple, modern and usable email marketing tool. I recommend it less if you are looking for the most generous free plan or very advanced automations for a large online store.
Frequently asked questions
What is MailerLite?
MailerLite is an online tool for email marketing, newsletters, automations, forms, pop-ups, landing pages and simple websites. It is best suited for smaller businesses, content creators, bloggers and online stores that want a simple marketing tool without a complicated interface.
Is MailerLite free?
Yes, MailerLite has a free plan. However, it is currently limited to 250 active subscribers and 2,500 sent emails per month. The Free plan is therefore better for testing or very small projects.
How much does MailerLite cost?
MailerLite has a Free plan for $0, the Comfort plan starts at $12 per month, the Power plan starts at $25 per month and Enterprise uses custom pricing. Prices change depending on the number of subscribers and may vary by currency, billing and taxes.
Is MailerLite suitable for WordPress?
Yes, MailerLite is suitable for WordPress. It has a WordPress integration for collecting subscribers and a separate WooCommerce integration for e-commerce features, customer synchronization, abandoned cart emails and purchase tracking.
Is MailerLite suitable for WooCommerce?
Yes, MailerLite can be suitable for small and medium-sized WooCommerce stores. However, if you need very advanced e-commerce automations, I recommend comparing Ecomail or other more specialized tools as well.
What are the biggest advantages of MailerLite?
The biggest advantages of MailerLite are the simple interface, good editor, automations, landing pages, forms, WordPress and WooCommerce integrations, A/B testing and a good balance between simplicity and features.
What are the biggest disadvantages of MailerLite?
The biggest disadvantage is the significantly limited free plan. The current Free plan limit is 250 subscribers and 2,500 emails per month. For growing projects, this means a quick move to a paid plan.
Who is MailerLite best for?
I recommend MailerLite for bloggers, content creators, freelancers, smaller businesses, online courses, simple sales funnels and smaller WordPress or WooCommerce projects.
What are the best MailerLite alternatives?
Good alternatives include SmartEmailing, Ecomail and SmartMailer. SmartEmailing is interesting for a more local Czech market, Ecomail for online stores and SmartMailer for simple newsletters without unnecessary complexity.
