Thanks to WordPress and WooCommerce, setting up an e-shop is a much more accessible affair. Fortunately, online sales are no longer just the prerogative of big brands. Today, virtually anyone and anything can sell through the e-shop.
Several modules will help you significantly establish an e-shop on WordPress. In this case, I am thinking in particular of one in particular. WooCommerce. It is the most popular module, which has a number of functions and is easily expandable with external modules.
1. Product as a solution to a problem
All online sales are not just about the product itself. What do I mean? It’s all about finding people who are looking for a solution to a problem. So how do you find out what people are asking and what solutions they are looking for?
There are three basic ways to find out.
- Visit various online forums and look for problems that people solve.
- Analyze the keywords that people search for most often.
- Analyze the competition. Learn from its mistakes and offer a better product or service.
If you have already thought about what your product will be and to whom you will offer it, you can start working on a new e-shop. Start by installing WooCommerce.
2. WooCommerce installation
WooCommerce will need to be installed. The installation is similar to the installation of modules. On the board, select the option “modules” – “add new”, install and then activate.
3. WooCommerce configuration
After activating WooCommerce, it’s time to customize it. The advantage is that it has almost unlimited customization options, depending on how complex or easy you want your e-shop to be.
4. Topic selection
An important step is to choose a suitable WooCommerce theme . WordPress.org has the largest selection of topics, but you can also find other sources of free WordPress topics on the web. In addition to the mentioned sources, WooThemes also provides interesting topics. Maybe you choose right there. When choosing a theme, keep in mind that the theme looks as professional as possible and provides good UX and UI. This means that users on your site should be able to easily navigate, respond positively to its content and what is happening on it. These assumptions are the basis for a good user experience, ie UX. Technical, typographic and icons or various interactive elements in turn represent the user interface or UI.
5. Text that sells
Your offer will consist of a visual and a text part. Not to be underestimated. Support high-quality images with compelling text. The text should be interesting and should appeal to the customer from the arrival to the e-shop until the moment when he confirms his purchase with the “buy” button.
Think like your customer. A good tool is to create a person. Create the type of customer who will shop on your e-shop, think like him. Feel free to call the customer a specific name. Think about what he would like and what would convince him to buy on your e-shop.
6. Design
I recommend betting on simplicity and minimalism. Follow the motto “less is more”. You must not allow your e-shop to look chaotic. Use one or a maximum of two fonts on a white background. Think also about navigating the website. It should be clear and clean. Look for inspiration in a flat design , for example or Grid style layout design. Such a design is one of the most used today. Don’t underestimate UX and UI design either .
7. Addition of products
Adding products to an e-shop is like adding a new article to a blog. You can also add product categories, brands .. As with the blog.
8. Marketing and communication planning
In the case of launching a new e-shop, it is advisable to think about paid PPC advertising. It’s a relatively easy way to get new leads to your e-shop.
In marketing and communication, focus mainly on social networks and e-mail marketing. According to statistics, up to 58% of people regularly check their e-mails every morning. With such communication, you build a long-term relationship with customers. The advantage of communication and advertising on social networks is that it is relatively cheap and effective. Similar to email marketing. The beginnings may be harder, but they will bear fruit. Build a relationship, for example, by sending a nice birthday card to your customers or keeping them informed of special discounts and news. In addition, create valuable content that customers will have free access to. If you have a blog, don’t forget to link the content you publish. Of course to the relevant links. Google will appreciate it.
9. Building trust
Building your trust is a long way off. Nothing goes away right away. Today, likes and follow must deserve brands. The way is to publish quality content and provide reasons for people to return to your e-shop.
When you have the overall strategy well thought out, it’s time to launch your new e-shop. We summarized how to build an e-shop. As soon as your e-shop is active, let us know about it. Share it on social networks, send it to friends, acquaintances. Make him as aware as possible. Observe which products and services sell the most, which is the most but also the least interested.
When launching an e-shop, keep in mind how important it is to connect a great product with marketing and communication. Just having a good idea that no one knows is useless. Talk about yourself, try to get people’s awareness, build a relationship and trust.
We will still deal with e-shops. We are preparing other interesting articles on WordPress and WooCommerce.
I believe that my tips and observations have helped you and I wish you every success with your e-shop. 🙂
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