There are still many people who consider WordPress to be more of a blogging platform. Yes, it’s true that WordPress started like this, but that’s no longer the case. Today, you can build a blog, e-shop, your portfolio, and many other types of sites that you can think of on WordPress.
Posts, pages and categories
Each of these variants has its strengths and weaknesses. Based on these pages and the type of content, we decide which variant is most suitable for which type of post. At first glance, for example, posts and pages may seem very similar, but there are a few major differences between them. Therefore, it will be important to understand their key differences.
Posts are primarily intended for publishing current content on the blog. They are ideal for use if you add content to your site every day. That is, if you publish various news every day or, for example, if you add articles to continue. Posts are coordinated using categories and tags and are thus assigned to each other.
However, posts can become confusing over time. They are displayed chronologically on the bulletin board from the newest to the oldest. The visitor can easily get the feeling that he is lost in them and it is difficult to find his way around them. Fortunately, this problem can be easily solved by categorizing posts and tags. Thanks to categories and tags, you can link several posts into one group. It will then be much easier for visitors and readers to find your posts.
The pages are static and represent the main “story” of the blog. There is key content that does not change. Most often they include “about us”, “contact”… and other important sites that are separate from the main content on the blog.
For pages, the reader may not see the publication date of the page. The reader may get the impression that the other content is old and out of date. However, this may not be the case at all and the content is either updated or still relevant.
Sites can use a system of parent and child relationships and create a hierarchical structure. Such a system allows you to create subpages. Subpages help readers find the content they are looking for more easily.
Some WordPress themes include “multiple custom page templates” that you can activate on individual pages. This means that you can change the design of each page individually depending on the type of content. This is something that cannot be done in the default WordPress settings.
So when it comes to sites, keep in mind that they are best suited for posting information that is timeless, as well as for content that is separate from the blog’s bulletin board.
Many bloggers use categories in WordPress, especially on static sites. They are dynamic and change depending on each new post. Most bloggers use them. The categories will ensure a longer life for your posts.
But that’s not all. Focus on images, image optimization, quality content, and call-to-action.
Quality images: I recommend using vertical images instead
Optimize images: Get in the habit of naming them. Choose appropriate keywords to name your pictures. Choose to best describe the image. As a result, your image will also appear in the image search results on a keyword basis. Fill in the alt for the pictures. text and alt.tag and title tag.
Text: The text that will be displayed on the static pages should be clear, understandable and provide the visitor with a clear link.
Call-to-action: Each static page must have its own call-to action. What do you want your reader to do or what action to take at the end of the post? Do you want the reader to fill in their e-mail in the form or do you want them to start following you on Instagram? Let him know!
Pages vs. Posts
If the content you want to publish to the site is not limited in time and is not part of the blog and blog posts, use the site. On the other hand, if the content is time sensitive and is part of blog posts, use posts.
If you are new to blogging, understanding how and why posts, categories and pages will work is the alpha and omega you will bounce back from 🙂