Emotion, efficiency, experience, loyalty. These are basic UX indicators or user experience. In the Slovak translation of the user experience.
UX helps build customer satisfaction, loyalty to the brand and develop positive customer emotions.
When it comes to the difference between good and bad UX, you need to realize that the customer only needs a few seconds to find out if they will stay on your site or leave.
According to statistics:
55% of companies do online UX testing. (source)
As many as 88% of visitors do not visit the website for the second time if they have had a bad user experience. (source)
UX includes factors that are controlled by designers and developers, as well as factors that depend on user preferences. These factors include usability, accessibility, performance, design, utility, interaction and also marketing.
UX design trends
Let’s take a look at the specific trends that will accompany us in UX design this year:
Discovering the new
Curiosity is the initial reaction of visitors when encountering a new website. Research shows that when people decide to try something new, their brain produces more dopamine compared to other common situations. As a result, a person whose blood levels of dopamine have increased by visiting your site will want to return to your site.
I will mention Spotify as an example.
All elements are reasonably arranged and can be scanned very quickly. Spotify controls are intuitive and you can easily find what you’re looking for.
Microinteractions
Microinteractions are simple moments in an internal setting. These include setting for alarm notifications, deleting emails, or syncing your device. These are the little things that can significantly increase UX. Users are more demanding every day and expect simple, easy and efficient solutions.
AI UX design algorithm
A good example is the Netflix website. Everything works in the background, where Netflix offers you movies according to your personal preferences. There are also a number of different interactions involved. In the future, it looks like such an algorithm will be in charge of artificial intelligence.
Sliders
Again, I was informed that the skaters would be in retreat. There’s still talk of how conversions are killing … So why are they still so popular?
I thought about it and came up with two possible answers.
– People think they are modern and cool. (But that doesn’t make money yet).
– people feel that thanks to slides, they will show the vision and message of their brand on the homepage.
Jakob Nielsen (usability guru) said: “Sliders are ignored. People often mistake them for a banner.”
See how Kissmetrics handled the slide situation. Slajder replaced with a static image. You can enter the URL of your site in a search engine and try out how Kissmetrics works.
Content display
Web designers work with copywriters to figure out how to display content in the most interesting way possible. People used to reading various blog posts. When writing them, it is very important to think that they are easy to read and quickly scan. There should also be a clear and easy-to-understand message from the blog post.
UX design tips
And now specifically 10 quick UX tips that you need to master:
1.) High quality and large images in full width
Studies show that people stop taking such pictures and they get their attention.
2.) Monochrome colors with contrasting call-to-action
You still need to get attention.
3.) Video
We will talk about videos all year round. They will be a priority that you should definitely focus on. In addition to photos, provide a video of your products, for example, and see how it all works.
4.) Navigation
Less is more. Focus on priority navigation. Direct people where you want them to come. Don’t provide too many options. It may then happen that the visitor does not choose either.
5.) Card design
In addition to flat design, card design also comes to the attention of material design. The tab layout of the site is well demonstrated by Pinterest, for example. Helps organize large amounts of content on a website. It is often used especially in e-shops.
6.) Scroll more than click
The trend is to create scrollable pages. Nobody wants to click anymore. Scrolling is intuitive, adds dynamism and, last but not least, reduces page load time.
7.) Typography
In addition to images, focus on the font. It can also work wonders if you can use it creatively.
8.) Icons instead of text
A great replacement for complicated images and well-known text labels.
9.) Moving elements and microinteractions
Maybe at first glance only the little things that are more important than you think. Try to imagine how things would work without them.
10.) Mobile devices
Keep in mind that more than 50% of websites are viewed through mobile devices.
At the end
Focus on one main functionality. Design for people and make their lives easier as much as possible.
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