Inbound vs. Outbound Marketing: Differences

Let’s face it. It no longer makes sense to underestimate the power that marketing has today. Don’t make him a necessary evil or even an enemy. Make him your ally and work with him. If you do good marketing, it will help you. If you do bad marketing, it can hurt you more than you think. Worse than no marketing in this case is just bad marketing.

But let’s talk more specifically. The terms indound and outbound marketing may seem foreign to you, but in reality you are more than likely to prefer one of these methods in your marketing solutions. In the English version, inbound marketing is defined as “ creating and sharing content with the world. “In free translation, we talk about inbound marketing about creating and sharing content with the world. Inbound marketing was spoken of louder in 2006 than as an effective method in online marketing.

What are the differences between inbound and outbound marketing?

Creating key content is a key aspect of inbound marketing . The result of publishing interesting content should be to gain and attract the customer’s attention. Be careful, but not anything. The one who finds exactly what he’s looking for in our content.

Inbound marketing is specific through the use of blog posts, videos, ebooks, newsletters, SEO optimization and PPC. These are all tools that help us build brand awareness, communicate and build relationships with our customers.

On the other hand, outbound marketing works through advertising (ATL and BTL), PR and sales. In this form, we often encounter too much pressure, spam, direct mailing or telemarketing, which works really minimally. A big problem with outbound marketing campaigns is that they tend to be one-way and, as I mentioned, unnecessarily coercive.

You already have a clear idea of which inbound or outbound marketing you will approach as part of your strategy.

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There are 8 main elements that are specific to how inbound marketing works:

Attract attention, capture

You want to bring the right people to your site. Those who will return to it regularly and gladly and those who will perform the required action on it. The way to do this is to start blogging regularly, set up a working SEO and engage in social media communication. Share quality content on them that your fans will voluntarily and gladly move on. Speak to them in their natural language and try to challenge them to action.

Maintaining attention

Another important aspect is customer retention. Call-to-action, newsletter subscriptions or optimized landing pages will help you with this.

Proximity

Now you need to change a lead to a customer or a regular customer. You can do this through CRM, regular communication and reminders.

Please your customer

Please read, surprise, prepare something unique for them and don’t forget to reward them. Involve them as much as possible in communication. Social networks will do this very well. Try to offer customers what they are looking for. And most importantly, listen to your customers!

Prepare a content plan before you begin.

Before you start creating or redesigning a website, first of all, prepare the content that you will post on your website. It often happens that the content is neglected and not given enough importance. It should be noted that the times when content does not matter are long overdue. People are getting more and more demanding. They want quality content that tells them the information they’re looking for and the promise you give them. At the same time, the content should be engaging and interestingly written. Yes, I know these are all things you’ve probably heard before, but hand on heart, do you really follow them?

Responsive design must not be missed

Mobile optimization is a key aspect of creating a new website. Today, more than half of users browse websites on mobile devices. Creating a mobile version of your website is therefore a must. Some WordPress themes directly offer this option. It is good to find out at the beginning whether it is possible with yours as well.

Place the contact in a visible place

Place contact information so that site visitors don’t have to search for it. Position them so that they are clearly visible. In addition to your contact details, don’t forget to place a contact form on the website, which will allow visitors to the website to contact you quickly, easily and immediately. Don’t forget the rule that you don’t spend hours and maybe minutes while filling out the form. Ask him really only the most basic information.

Sharing on social networks

Social networks play an important role in any marketing strategy. Create a Facebook account for your website. Link this account to a website. Give readers the opportunity to share and like your content. Several modules will help you with that. (examples)

I firmly believe that from now on, the terms inbound and outbound marketing will be easier to define for you. On the other hand, I don’t think it matters if you can professionally call your marketing strategy. It is important that you yourself are clear about what you want to achieve and, of course, how you want to achieve it.

What type of marketing do you use in your business? I would be happy if you share your experience with us in the comments below the article. 🙂

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