Why do we need a website? Do we need her at all? I’ve summarized 17 reasons that can help you decide if it would be beneficial for you.
1. Online presentation
Like many small business owners, you may think that your business cannot benefit from the website, or that the website is not within your budget. This is a misunderstanding. Your business needs a professional website, no matter what the size of your business.
Businesses and sole traders spend a lot of money creating business cards, flyers, brochures and distributing them. By having a website, you can reduce these costs. Your potential customers can find out about you and some of your products from the website.
2. Impact on other areas of potential customers
More than 2.4 billion people use the Internet every day, and about 90% of them shop and contact companies through it. So by having a website, you can also reach areas of potential customers that you would not reach by other means of communication.
A whole new world of marketing has opened up on the Internet, which did not exist before. Your website can attract new people.
3. Communication with customers
You can notify customers of the latest offers, products, promotions, events, photos, or any other content through your website or blog. You are also able to influence people’s decisions and educate them as your customers – which means you have more influence over them.
4. Direct feedback
If you have a contact form or the possibility of comments on the website, you can get valuable feedback from customers for free. Do you know how great it feels when customers praise your work? You can find out by having a website.
5. Helps with business goals
As you prepare content for your website, you’ll need to clarify things about your business that you may not have had time for. You will most likely reconsider your business goals.
6. Customer support
You can significantly reduce customer support costs by having a form website or even just a FAQ (Frequently Asked Questions section) on your website.
7. Own email address
There are other ways to achieve this, but by having a website with your own domain, you can also have your own e-mail address with the name of the site or company (firstname.lastname@example.org). It looks more professional and is easier to remember. I know you love your email email@example.com, but it doesn’t really work for customers trustworthy and professional.
8. Presentation of hobbies
Do you like sports? Or photography, cars, hiking or animals? Then you have the opportunity to have a themed website / blog where you can write about your hobby. The Internet is a space for an unlimited number of specialized blogs, which can attract traffic and possibly earnings. Just choose something you love and start writing about it.
9. Strengthening credibility
A well-structured website can boost immediate credibility with customers who make decisions and search for information online. By finding your company’s website, they can establish their company’s reputation.
10. It can help you find a job
The website can also be used as an online CV. I know that some companies and HR people also consider such a presentation for job seekers. The website can also help you to contact you.
11. A website saves money
As a small business owner, you probably think you can’t afford a professional website, but the opposite is true – you can’t afford not to have it. Although the cost of getting a website can be higher, once you have it, it costs you a few euros a month (for hosting, domain and possible maintenance). In some cases, up to 10 euros.
Compared to the cost of newspaper advertising, when you consider the potential market, you can achieve a more efficient and cheaper way to promote your business with a website.
12. Your business will gain credibility
Today, more and more customers are using the internet to find the product or service they need. Your small business will gain credibility by having a website. Without it, your potential customers will go to your competitors who have them.
If you already have a website, but it is only poorly (hand-made), then a professionally redesigned site can provide your business with a professional image that will inspire even more confidence.
For small (domestic) businesses, this is especially advantageous because they do not have a store to promote their products or services.
13. The website will allow you to keep customers informed
Think of your website as your online brochure or catalog. It is much easier, faster and cheaper to update information about your products and services on your website than in the press.
It is an effective way to inform your customers about the arrival of new products, upcoming events, special events, or any new services you currently offer.
Unlike print ads, which become obsolete quickly, your website will always provide up-to-date information and news.
14. The website is always available to customers
The website is available to its regular and potential customers 24 hours a day, 7 days a week, 365 days a year. They ensure customers can conveniently view products and services at any time. Even when your store or office is closed. So you can always be available to your customers.
In today’s hectic lifestyle, a website is a great selling point when making a purchase decision.
15. The website allows you to target a wider market
Whether you provide products or services, your website provides an alternative space for sale. For resellers, your website (also called an eCommerce site) is a great place to bring your products to the wider market.
Also, the services may be made available worldwide. Don’t you believe you will be able to sell your products or services online? Remember that even cars and homes sell successfully online!
16. The website will save you time
Providing information to your customers takes some time, whether it’s by phone, face-to-face, in a brochure, or in emails. You can provide a lot of information about your products and services in the online catalog. Once you have a website, it is available to your customers for a continuous period of time, which will save you time. And what is time? Time is money!
17. The website improves your customer service
Maybe you sell eco-friendly products and would like to share tips on how to recycle, or maybe you are an accounting firm and want to advise your clients on how to simplify their accounting practices.
By including a question and answer section, adding articles, or uploading videos, you can answer all your customers’ questions, and keep them informed.
Is there a better way to provide value-added services than by sharing information on your website?
I believe that the benefits of the website listed above will help you decide why you need a website and if at all. If you have other benefits, I’d love for you to share them in the comments.
Do you want to have a professional website that follows the latest trends? Write me an email and I will recommend you a quality supplier .Was this article helpful for you? Support me by sharing, please. 👍