SimplyBook.me is an online booking system for salons, wellness and fitness businesses, healthcare providers, consultants, instructors, and other service businesses. In this review, I looked at the current pricing, plan limits, WordPress integration, online payments, mobile apps, support, and independent user feedback.
Quick summary
SimplyBook.me is a highly flexible booking system with a large number of add-ons, integrations, and customization options. The Free plan includes 50 bookings per month and one provider, while paid plans add payments, a client app, more staff, accounting integrations, and white-label options. It is designed for an international audience and supports many languages.
My SimplyBook.me rating: 8.8/10. Its biggest strength is the breadth of features and the ability to adapt the system to many different service businesses. The main downside is the Custom Features model, where the number of active premium add-ons depends on your plan, plus a steeper learning curve than simpler scheduling tools.
What is SimplyBook.me?
SimplyBook.me is a cloud-based booking platform that combines an online calendar, booking website, embeddable widget, client management, payments, and dozens of optional features. It works through the web and mobile apps and can serve a solo professional, a small team, or a larger multi-location organization depending on the selected plan.
After signup, the system creates an admin interface and a separate client booking page. You can accept appointments there, embed a booking widget on an existing site, or use its WordPress solution. Clients choose the service, provider, and available time without needing to call.
SimplyBook.me is operated by SimplyBook.me Ltd, based in Limassol, Cyprus, and is part of the team.blue group. The product is built for international use and supports a wide range of languages and payment providers.
Pricing and plans
SimplyBook.me offers five tiers: Free, Basic, Standard, Premium, and Enterprise. With annual billing, Basic currently costs $11.90 per month, Standard $24.90, and Premium $49.90. Monthly billing costs more at $13.90, $29.90, and $59.90 respectively, while Enterprise is custom-priced.
| Plan | Annual billing | Monthly billing | Bookings / month | Providers | Premium Custom Features |
|---|---|---|---|---|---|
| Free | $0 | $0 | 50 | 1 | 1 |
| Basic | $11.90 / mo. | $13.90 / mo. | 100 | 5 | 3 |
| Standard | $24.90 / mo. | $29.90 / mo. | 500 | 15 | 8 |
| Premium | $49.90 / mo. | $59.90 / mo. | 2,000 | 30 | Unlimited |
| Enterprise | Custom | Custom | Custom | Custom | Unlimited |
SimplyBook.me currently advertises a 17% saving with annual billing. New accounts receive a 14-day trial that includes most features and 50 bookings. Free remains available without a subscription fee but includes only one provider and one premium Custom Feature.
The difference between plans is not only booking volume. Free Custom Features do not count toward a limit, while premium features use slots: Free includes 1, Basic 3, Standard 8, and Premium and Enterprise allow unlimited premium Custom Features.
Tip: You can find current promotions and coupons in the deals section. Before buying SimplyBook.me, check not only the price but also your booking volume, provider count, and how many premium Custom Features you actually need.
Features and capabilities
SimplyBook.me is one of the more feature-rich booking systems because it adds many optional modules on top of the core scheduling calendar. You can use a booking website, WordPress widget, mobile apps, payments, deposits, memberships, service packages, gift cards, video meetings, marketing integrations, calendar sync, API access, and Zapier automation.
Booking website and widget
SimplyBook.me creates a standalone booking website while also letting you embed booking directly into an existing site. Clients can select the service, provider, time, and other options depending on your setup. The widget can be embedded by iframe or button, with support for WordPress and social-media booking as well.
You can customize the booking website visually. Premium allows removal of SimplyBook.me branding from the footer, while Enterprise expands white-label and multi-location capabilities further.
WordPress integration
For WordPress users, SimplyBook.me is useful because it has its own widget/plugin-style integration and does not require you to move booking to a completely separate user experience. The booking logic remains hosted by SimplyBook.me while WordPress acts as the front-end entry point for visitors.
The advantage is reduced database and maintenance overhead on your own hosting. The trade-off is less technical control than with a booking engine fully hosted inside your WordPress installation.
Online payments, deposits, and tips
From Basic onward, you can use payments, deposits, and tips, and SimplyBook.me supports a wide selection of payment gateways. Depending on country availability, supported options include Stripe, PayPal, Square, Mollie, Adyen, Revolut, and others. The selected payment provider processes the transaction.
Premium adds Payments PRO features such as refunds, payment links, and vaulted cards where supported by the gateway. Payment-provider transaction fees can therefore be an additional cost on top of the SimplyBook.me subscription.
Google Calendar and Outlook
SimplyBook.me supports two-way synchronization with Google Calendar and Outlook, so external events can block unavailable times and new appointments can be written back to your personal calendar. Calendar sync is a premium Custom Feature, so on cheaper plans it uses one of your available premium slots.
For a solo provider, this mainly reduces scheduling conflicts. In a larger team, it helps keep each provider’s availability accurate even when staff members also use external calendars.
Mobile apps
The admin app for Android and iOS is available in the core system and lets you manage bookings, calendar, and clients from your phone. Basic adds the client app, while Standard can offer a branded client app as one of its more advanced capabilities.
For a salon, trainer, or therapist, mobile management is practical because schedule changes do not require a desktop. The client app gives customers easier access to appointments, rescheduling, and history.
Memberships, packages, and gift cards
SimplyBook.me can sell memberships, service packages, products, add-ons, and gift cards in addition to individual appointments. These tools are relevant to fitness, wellness, salons, classes, and other businesses where clients buy recurring or prepaid services.
You do need to track which of these modules count as premium Custom Features. Basic’s three premium slots can fill quickly if you want payments, memberships, intake forms, calendar sync, and other modules at the same time.
API, Zapier, and other integrations
SimplyBook.me supports Zapier, API access, and many native integrations, so bookings can be connected with other business tools. Beyond calendars and payments, there are integrations for video meetings and Google services, while Premium adds accounting integrations with QuickBooks, FreshBooks, and Xero.
Enterprise is intended for larger and multi-location organizations. It adds Cluster Interface, an account manager, Queue Manager, High Load API, customized contracts, broader white-label options, and a choice of data location.
Advantages
The biggest advantage of SimplyBook.me is the combination of a broad feature set and a high degree of customization. It can handle a solo provider or a more complex operation with multiple staff, payments, memberships, and integrations. I also like its WordPress support, mobile apps, and wide choice of payment gateways.
- free plan with 50 bookings per month,
- dedicated booking website and widget,
- WordPress integration,
- mobile apps,
- wide choice of payment gateways,
- deposits, tips, memberships, packages, and gift cards,
- Google and Outlook sync,
- Zapier and API,
- extensive booking-flow customization,
- Enterprise option for larger organizations.
Disadvantages
The main drawback of SimplyBook.me is that the large feature set can make setup more complex, while cheaper plans cap the number of active premium Custom Features. Higher booking volume also requires a more expensive plan, and some advanced branding and payment capabilities are reserved for Premium or Enterprise.
- Free includes only 50 bookings per month,
- Basic includes only 3 premium Custom Features,
- Standard is limited to 8 premium Custom Features,
- many settings create a steeper learning curve,
- some advanced options require Premium or Enterprise,
- payment gateway fees are an additional cost.
My experience
For this review, I went through the current pricing, plan limits, WordPress integration, payments, calendar sync, mobile apps, support, and public user feedback. I have not run my own salon on SimplyBook.me for years, so I am primarily evaluating the practical feature set and value based on the current product information.
SimplyBook.me feels like a system for users who want options. If you only need a basic calendar and form, some competitors may feel simpler. If you want memberships, packages, payments, forms, integrations, mobile apps, and automation, the modular approach becomes a real advantage.
The area I would watch most closely is Custom Features. Basic’s three premium slots may be restrictive. Google Calendar, payments, and memberships can already use the entire allowance, and the next premium function may push you to a higher plan.
For international businesses, the broad language support is a plus. If you prioritize simplicity over configuration depth, I would also compare Reservio and SuperSaaS before deciding.
User reviews
Independent user ratings for SimplyBook.me are generally very positive. When I checked on October 1, 2026, SimplyBook.me had a 4.6/5 rating on Capterra from roughly 1,290 reviews and a 4.4/5 score on Trustpilot from 799 ratings. Users often praise flexibility and responsive support.
On Capterra, ease of use was rated 4.3/5 and customer service 4.5/5. Positive reviews frequently mention easy online booking, administrative time savings, extensive customization, and helpful live chat.
More critical feedback tends to focus on the complexity of configuring many features, the cost of some add-ons, and limitations in specialized workflows. These are individual experiences rather than issues that automatically affect every account.
Alternatives
For an international audience, the most relevant alternatives are Reservio, SuperSaaS, and WooCommerce Bookings. Reservio offers a more streamlined daily operating experience, SuperSaaS is strong for flexible booking rules, and WooCommerce Bookings makes sense for businesses already using WordPress and WooCommerce. SimplyBook.me stands out for its broad module ecosystem.
Reservio
Reservio is a better fit if you want a simpler system focused on everyday appointment, client, and team management. It includes mobile apps and online payments. SimplyBook.me offers more modules and integrations, while Reservio is easier to understand quickly.
You can see the details in my Reservio review.
SuperSaaS
SuperSaaS is worth considering if you need to define resources, capacity, group events, and availability rules in detail. It embeds into existing websites and supports calendars, payments, and reminders. SimplyBook.me has a broader app and add-on ecosystem, while SuperSaaS offers very flexible scheduling logic.
WooCommerce Bookings
WooCommerce Bookings makes sense if you already sell through WooCommerce and want bookings inside the same store ecosystem. It requires more technical setup and WordPress maintenance than SimplyBook.me, but gives you greater control over your own site and checkout stack.
Support and contact
SimplyBook.me provides support through live chat, email, a help center, and video tutorials. According to its official information, live chat is available 24 hours a day on weekdays; on weekends the team checks chat twice daily and email support continues as well.
The Help Centre states an average live-chat response time of around 10 seconds and email replies typically within 24 hours. These are provider-reported figures, so actual response times can vary with workload.
The operator is SimplyBook.me Ltd, Nafpliou 28, Medical Court, Flat/Office 401, 3025 Limassol, Cyprus. For EU customers, it is relevant that the company is based in Europe.
Summary and rating
I rate SimplyBook.me 8.8/10 and recommend it mainly to businesses that want a booking system with many modules, integrations, and customization options. It can scale from a single provider to larger organizations. The main trade-off is the premium Custom Features limit on cheaper plans and the more complex setup.
I recommend SimplyBook.me for salons, wellness and fitness businesses, massage therapists, healthcare services, consultants, coaches, instructors, and companies that want to sell memberships, packages, gift cards, or accept deposits and online payments.
SimplyBook.me may not be ideal if you want an extremely simple system with minimal configuration or need a large number of bookings on the free plan. In that case, I would compare Reservio and SuperSaaS in particular.
Frequently asked questions
The most common questions about SimplyBook.me concern the free plan, booking limits, WordPress integration, online payments, calendars, and language support. Free is usable for a small provider, but a more active business or a combination of several premium features will probably require Basic, Standard, or Premium.
Is SimplyBook.me free?
Yes. The $0 Free plan includes 50 bookings per month, one provider, and one premium Custom Feature. It also includes a booking website, booking widget, admin app, and WordPress widget, with no fixed expiration date.
How much does SimplyBook.me cost?
With annual billing, Basic costs $11.90, Standard $24.90, and Premium $49.90 per month. With monthly billing, the current prices are $13.90, $29.90, and $59.90. Enterprise is custom-priced.
Does SimplyBook.me work with WordPress?
Yes. SimplyBook.me supports WordPress through its own widget/plugin-style integration, so the booking form can be embedded directly on a WordPress site. The booking engine itself remains cloud-hosted.
Does SimplyBook.me support Google Calendar?
Yes. SimplyBook.me provides two-way synchronization with Google Calendar and supports Outlook as well. Calendar sync is a premium Custom Feature, so on Free, Basic, and Standard it uses one of your premium slots.
Does SimplyBook.me support online payments?
Yes. From Basic onward, you can accept payments, deposits, and tips through supported payment gateways. Availability depends on your country, and the payment provider may charge its own transaction fees.
Who is SimplyBook.me best for?
SimplyBook.me is best suited to service businesses that need more than a simple appointment calendar and want to expand their booking system over time. Typical users include salons, wellness, fitness, healthcare, instructors, consultants, and businesses that need payments, memberships, packages, and integrations.
