WordPress as a business model

WordPress is a beautiful example of how the simple idea of creating blogging software for private purposes has become the most widely used CMS system for publishing content on the Internet. Not to mention the commercial success that Automattic achieved mainly with it. At the same time, there was no megalomaniac project or fairytale grant, but an open platform on which a group of people with an ever-growing number of developers and users themselves began to work actively.

If innovations in the world of technology were dependent purely on calculations, whether future profits would exceed or at least offset the costs of change, the development of software used by large companies as well as small users would stagnate considerably. The reluctance to invest time and money in updating used products often leaves new technologies unnoticed.

This is not just about upgrading, but mainly about migrating an existing system to a new platform, despite the significant benefits expected. As an example, we can take users of Microsoft Exchange servers, where the cost of updating the current software to the latest version will significantly exceed the transition to the cloud , but still the process of migration to the new service is still quite slow .

For some individuals or companies, the transition from software provided by some “monopoly” (in the sense already provided by one person to open source – is unthinkable. However, it is open source that pushes the boundaries of development and implements modern technologies. Here we can see how the lack of interest in new solutions deprives users themselves of non-trivial conveniences.

Why the business shouldn’t shy away from innovative solutions and improvements:

  • The change in the technology used does not necessarily mean a restructuring of the company in all spheres; for example, the cost of training and paying a network technician was definitely not unnecessary, because you will certainly use his services when managing a new system.
  • What you started ten years ago is definitely no longer relevant today; neither the same rules apply to the Internet nor the same technologies are used. Young and new technology-oriented analysts and developers need to be given space.
  • Of course, it is always necessary to take a certain risk, and unfortunately someone has to take care of it, but when calculating the advantages and disadvantages, you will often find that the benefits will be far greater than the potential risks. It is mainly an investment in the future that you will have to make one way or another, and it is good to make it when you have at least a minimum of funds at your disposal. Delaying too long can make you obsolete and ruin your business.
  • Free does not mean bad and nothing prevents you from putting your ideas, experiences and patches or bugs in an (open source) project.

We monitor a similar situation when developing websites. Many companies, as well as freelancers, still work with their own frameworks or content management systems, which they keep “secret” and usually devote only as much resources to their development as they bring to them. Why not give the development of your web application or site the space and power that only a really large base of developers and users can give it? They then work with you to guide the code for the same purpose, to greater stability, security, flexibility and usability. It is not for nothing that they say “more heads, more reason” :). This change can rid you of outdated practices and allow you to follow current trends.

Don’t be afraid to provide your clients with open source alternatives to their well-established but often outdated content management system or web applications. Especially if it really is an alternative that would be difficult for a tailor-made system or commercial software to compete with, and huge amounts would have to be reinvested in further development. A fusion of Windows Live blogs with WordPress.com , which is built on the open source WordPress platform, can also be a good example. For a reasonable price, you can provide clients with migration to an open system and then further professional cooperation as you know.

WordPress can provide your clients with a relatively inexpensive and flexible solution with a modern approach in terms of the technologies used as well as the ergonomics of use. More and more small static websites, originally without a content management system, are switching to WordPress because they realize the ease of use and absolute clear control over the content. WordPress is also in demand in medium to large web portals, where a variety of functionality is needed that can be easily modified or added as needed.

The basic requirements of customers are very similar and WordPress will basically provide them for you:

Almost every business, not just the Internet business today, needs at least a basic web presentation.

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