UX and UI are not just ciphers. Discover what lies behind them

UX and UI. I’m sure you’ve heard of these terms, but you may not know exactly what they mean, how they work, and how to apply them to your website.

The two terms are often either confused, combined, or combined. It can also be because they are in one, let’s call it “harmony”. Let’s shed more light on UX and UI.

UX, User Experience, and UI, as the User Interface, are key elements in a world where technology intersects with technology. In other words, if I ask about the terms that are associated with online marketing, we would certainly find UX and UI among the answers. There are two significant differences between these terms. These differences are reflected in their scope and scope. Understanding UX and UI is the key to building a better product and an overall brand. Well, that’s what we’d like to reveal in this article.


Let’s get it right.

What is User Experience (UX)?

By definition, UX is: Building customer satisfaction and loyalty through optimal usability development, positive emotional responses, and user experience with your website.

Translated into common language, can users easily navigate your site? Do users comment on your content? Do they share it on social networks? These are all issues that UX touches.

In order to create a good user experience (UX), you should in particular:

  • Know the user base well
  • Align business goals with what your customers want
  • Know the essence and vision of your brand
  • Have experience with customer behavior

It’s important to realize that at this time, the user only needs a few seconds to realize if staying on your site is really worth it. In this case, the user plays a leading role and decides on the success or failure of your website. My advice is: Give your site a “personality” that users will be able to identify with.

A positive user experience should include:

  • Responsive web design
    That should be a matter of course today.
  • Visuality
    Also think carefully about the layout of the elements on the page. The site should be functional, clear, but also well designed.
  • Relevance
  • Positive emotional response
  • Easy to understand

Very nice examples of perfect UX and UI can be found in Article 15 of the WordPress site, which has changed the way you look at design . I get inspired.

What is a User Interface (UI)?

A UI or user interface is a technical element that allows a user to communicate with controls, buttons, and other display elements. The UI includes everything from typographic elements, through icons to various other interactive elements.

I think it is now quite clear to you why AI is so important and what will happen if some of the mentioned elements do not work as they should. With UI, make sure your site is clean, intuitive, and efficient.

I have summarized the basic characteristics of a good UI in a few points below.

  • Consistency: The design and behavior of the whole site should be consistent.
  • Intuitiveness: The site should behave according to the user’s expectations and should be easy to use intuitively.
  • Sensitivity: The page should be responsive.
  • Cleanliness: Or elegance and simple functional design.
  • Efficiency: This is as important as design. The site must be clear and efficient for the user. Especially if he intends to spend more time on it.
  • Content: Remember quality and relevant content.

What are the current trends in UI?

Material design:
If you’ve heard of Flat Design, then material design is something very similar. It’s a kind of flat design. Such a design uses interaction and visual movement. This is currently the hottest trend in website design.


Card layout:
It represents a simple and clean look. Also very popular among designers.

Micro – interaction:
These are small, almost invisible interactions, but they are very important. An example of such a micro-interaction is, for example, muting the phone or setting an alarm. A good example is the well-known “like” button on Facebook.

What are the options?

Get inspired by Twenty Fifteen , for example. She is clean, simple, intuitive and, of course, responsive.

Snímka obrazovky 2015-11-05 o 14.12.02

What are the options?
Choosing the right topic will definitely help you get a positive user experience.
But I won’t tell you specific examples of WordPress themes. Each page is unique and both UX and UI cannot be set according to any tables or statistics. It may help if you try to answer whether it supports the topic you have chosen for your goals or whether it leads the user to what you want them to do on the web. Does the topic use a language that your users understand? These questions should guide you to the topic that is best for your site.

I believe that you liked the article and that you are a little clearer about the differences between UX and UI. It is clear that they follow each other, and the right connection between the two elements will have the best effect. There is probably no precise and unambiguous instructions for the mentioned correct and perfect connection. It will be necessary to test, test and test.

Do you still know any of your proven tips on how to improve your website? I will be happy if you share with them in the comments below 🙂

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