We meet pop-ups quite often. It happens that we don’t even look around the website yet, we don’t have time to see what might interest us and suddenly pop-up. It will overwhelm us unprepared and it is not uncommon for it to become the reason for our departure.
In the best case, we may have time to look at at least some of the content. The pop-up will appear after a few seconds and force our attention.
So whether or not to place a pop-up on our site? We still do not want to bother visitors to our site. However, nothing is just black and white, and with pop-ups it doesn’t have to be that bad in the end. Used properly, they can be effective and helpful.
We will show you 5 pop-ups and focus on their proper use.
Entry pop-up is one of the most common types of pop-ups. It will be displayed to the visitor as soon as the page is loaded. This pop-up can be really annoying. In practice, this means that the visitor will not get to any content on the site unless he responds to the pop-up.
Even such a pop-up can be used correctly. If we offer exclusivity, discount, promotion, something that is exceptional, often limited in time. In that case, this may be the way to use the pop-up correctly.
Scroll Pop-up is a great type of pop-up that is often used especially for blogs. It works by showing the visitor only after reading or “scrolling” (approximately 70% of the text). Since the visitor has read almost the entire post, we can be more or less sure that the content interested him. If he then sees a pop-up, it will definitely make sense and have a positive effect. He will not bother the visitor, but will offer him something he will appreciate.
This type of pop-up is activated by a specific activity on the page, by clicking on a link, image, or word.
It’s a good idea to put it at the end of an ebook, with the same or a similar topic.
Timed pop-ups are among those pop-ups that do not immediately shock website visitors. Timed pop-ups appear only after the site visitor spends some time. This time is most often set to about 10, 20, or 30 seconds after the visitor clicks on the page. During this time, the visitor has the space to look at the content of the site that interested him. After this time, thanks to the timed pop-up, he will get the opportunity to receive, for example, a regular newsletter with news and interesting information.
The opposite of Entry pop-up is Exit pop-up. This will be displayed to the visitor if he wants to leave the site. That is, when it is about to click on “back” or “exit”. A word will be reported at this point. Often, for example, asking if a user is sure they want to leave a website.
Again, the visitor must be provided with a bargain offer, a discount, etc. and convinced that he does not want to leave the site and wants to take advantage of the bargain offer.
You can set up pop-ups using several modules. Try unpop or Bloom , for example. So pop-ups are not just some evil. If we learn how to use them properly, they will not bother visitors, but they will offer them advantageous opportunities that will please them and help you to higher sales and conversions.
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