Setting up permanent links is one of the most basic default settings on a website. However, this basic setting is often forgotten.
It is important to note that a link is not a permanent link. A few days ago, I (unintentionally) listened to a piece of thought from an unknown gentleman. He thought that goodies only had to be good. After all, these are goodies derived from the word good. But not friends, they don’t have to. There are just nasty goodies that taste bad and are not good at all. So it is with permanent links. There are good and bad persistent links.
Where do permanent links look?
You can easily find out what a permanent link is and therefore also where it is located. I have no doubt you know this, but repetition is the mother of wisdom, doesn’t it?
Permanent links are therefore the URLs of individual pages and articles. They do not change and are still active. Thanks to them, you can link your content. That is, to move him further among other people.
In this post, we will shed some light on the permanent links. We’ll look at how they work, how you can change their settings, optimize them in terms of SEO, and show you some more advanced settings to make the site work the way it really is.
We know 3 basic tips of permanent links – permalinks:
UGLY permalinks: UGLY permalinks look like a persistent link, the structure of which is preset in WordPress. It is a character string that identifies the corresponding article ID.
example: http: // www.chcempeknypermalink.sk /? p = 138 . From such a permanent link structure, it will probably be difficult to guess what the author wanted to tell us in the content of the article. Ugly persistent links are characterized by encryption. They consist mainly of numbers and incomprehensible random arrangements of letters.
Almost nice persistent links – ALMOST PRETTY permalinks: Such persistent links contain index.php , which is placed after the domain name and specific indicators that pertain to the article.
example: http://www.chcempeknypermalink.sk/index.php / yyy / nn / dd / post-title /
Nice permalinks: Such permalinks are already a common part of WordPress sites. You can distinguish nice permanent links from ugly ones by the fact that, with a nice permanent link, the domain name is followed by a clearly identified article.
example: http://www.chcempeknypermalink.sk / 2016/01/08 / moj-prvy-prispevok /
Turning an ugly permanent link into a nice one is not complicated at all.
→ Settings → Permalinks. Then all you have to do is choose from the offered options of the permanent link structure and that’s it!
You can choose from several options in the persistent link settings:
Plain / Default: This is an “ugly” encrypted persistent link.
Day and name: In this case, the permanent link will be / year / month / day / article title /.
Month and name: This is a similar option to the above, just without information about a specific day.
Numeric / Serial Number: This option only contains the article ID from the row in the wp_clanky database table.
Post name: In this option, the permanent link will contain only the title of the article. This type of permanent link is recommended for most types of websites.
Custom permalink: The last option allows you to identify your own permanent link structure using multiple tags available in WordPress.
WordPress provides 10 structure tags. The following 7 are the most used:
Remember, if you want to compose your own persistent link structure, you’ll need to include either %postname% or %post_id% so you can target a specific article.
If you would like to create your own permanent link structure based solely on article IDs, enter the following tag: /% id / %postname% /
It is also worth noting that you can create your own category that will be separate from everyone else. The category is called “unclassified”.
Permanent links should not have a nice structure just to please us. Their structure is also very important in terms of SEO. Interestingly, on the topic of SEO and permanent links, we find a lot of links on the web with advice and discussions. The omniscient Google says only one thing – Make URLs as easy and readable as possible for people.
When searching on Google, this search engine will provide us with 4 primary information:
This 4 pieces of information will help the user evaluate the situation more or less quickly enough to find out if he has found what he was looking for.
This means that if, for example, we have an e-shop where we sell coffee, our URL can also look like this: http: // www.najlepšiakava.sk /? P = 135 / lepsiukavusinikdynepiluvidis / or
http: // www.najlepsiakava.sk / najlepsia-kava-v-Bratislave /
The second option is clearly easier to read, better structured and better in terms of SEO optimization.
Finally, the good advice for the right permanent link is:
There is no one perfect šablóna structure for the right permanent link. Each page is individual and, depending on its theme, content and overall focus, also depends on the structure of the permanent link. Does your site focus on news, news from the world of marketing? A permanent link to such a page should definitely not miss the date. I generally recommend permanent links that contain information about the date for sites that have a lot of content (10 or more articles per week) or when the date is very important from the point of view of timeliness.
Do you have persistent links set up correctly? Or are you still using the default setting? Write us below in the comments 🙂