Psychology is a powerful tool that you can use almost anywhere. However, it is often forgotten in web design. Let’s see how you can use it to your advantage and get not only visitors but also new orders.
The human brain is a comprehensive tool for evaluating everything around us. He constantly dictates to us how to behave, how to react, what is good and what is not. Every time we surf the internet, our brains work at full speed. Why don’t we take this fact into account when it comes to web design? It is very useful to understand how our mind works and use it when creating a website. There are millions of ways in which psychology affects your website. Here are some tips on how to use these hacks.
1. Psychology of comparison
Remember the ads for washing powder, where the mom thinks what her son has a white T-shirt. Another super mom with a super powder, a super son in a super white T-shirt will find out and show her where the reality is. When people see one thing, it greatly affects how the brain evaluates another. This applies not only to colors, but also to pictures, words, numbers and much more. Use it when presenting prices on your website. Show people something big first, and then when they see your price, they’ll think it’s fantastic.
How to use it: If you have a product that you want to sell for € 49, show people the higher number first so that the price of € 49 seems low. This number does not have to be a sum of money, it can be, for example, “5000 people already use this product”.
2. The power of human faces
A certain part of our brain is designed to process the human faces we see. It is located in the visual cortex and helps us remember faces and process human emotions. When we see the human face, this area is activated, looking forward to the opportunity to decode emotional information and make emotional connections. It’s even stronger if the face is looking directly at us.
How to use it: As you know, emotions sell. Take every chance to evoke emotions and add pictures of people looking into the lens to your site. If a site visitor makes an emotional connection with an image, they are more likely to make a connection with your product.
3. Customer references
When you buy a product in a store, do you get used to reading its description and trusting it? I don’t think so. You’d better look for a review online or ask a friend. Why is that so? The product description is probably true, but we still trust people more than we do than experts and companies.
How to use it: Add reviews from regular users to your product or service. Create a sense of reality and add details like age and residence. If you manage to add photos, as we have on the training page , you have won.
4. Feeling lost
Everyone in the world is unconsciously afraid of loss. Whether it’s the loss of a loved one, money, work, cats or your iPhone. Usually we are not aware of this, but if we have the opportunity to keep it, we will grab it right away. Psychology will not let go. So if you are trying to sell a product, create a sense of possible loss and the likelihood of buying will increase.
How to use it: If you offer a discount, make it limited and write “only two days left until the end of the discount” or “limited quantity”. This is what some fashion brands do, for example.
5. Debt favors
When you give people something, they start to consider themselves debtors. Because of this feeling, they will also want to give you something to clear their debt. Use it on your website. What can you give people? Information, e-book, free product, discount … And what can they give you? For example, your loyalty, subscribing to the newsletter or following on Facebook.
How to use it: For example, when you offer a product for free, ask people to sign up for your nestletter. You get new customers and “a stone falls from their heart”.
6. Community integration
In general, humans are a very community-oriented species. We want to belong somewhere and be members of a group. So anything you can create on your website to evoke a community spirit is the perfect tool to get people down. One of the easiest ways is through choosing your words. Use more nouns instead of verbs to create a sense of group identity to which the reader will want to belong.
How to use it: If you want to attract subscribers to your newsletter, use “subscribe to newsletter subscribers” instead of the words “subscribe to newsletter”. This will create the feeling that you already have a group of subscribers and readers will want to belong to it.
7. UI design
Have you ever pulled a door that was written to push? You bumped, you felt embarrassed but mostly annoyed. Why isn’t it obvious whether you have to pull or push the door? The side of the door you are pushing should not have a key and vice versa. What is the significance of the keys on the push door? The same principle applies to web design. You want to make it easy for people to use your site, and you don’t want to dial them out because of the wrong elements.
How to use it: Elements on your site must be consistent. If one link is underlined, then all links must be underlined. You don’t want visitors to think they can click on a link and then find that it’s not clickable. You can read more about this in the article UX and UI are not just ciphers .
Which of these hacks do you use? If you have any other ideas, write them to us in the comment. 🙂